I think that looks horrible on the top of the daily listings...
I had a go before at making the new logo here it is.... obviously I dont have the font they use but I chose one that I thought looked good.
http://www.rp-networkservices.com/tvforum/uploads/prime.jpg
New ident from tomorrow... (from NZ herald)
Soap likely victor in ratings war
22.01.05
By CLAIRE TREVETT
Television stations are starting huge ad blitzes as Hogan's Heroes prepares to make way for Paul Holmes on Prime's 7pm slot in three weeks.
Prime has billboard, bus and radio advertising promoting Paul Holmes, which starts on February 7.
Its stars - Holmes, Alison Mau, Charlotte Dawson and Suzy Aiken - will have a public outing at the launch party this Thursday.
The entire Prime board is flying in from Australia for the occasion, and Footy Show character Reg Reagan will co-host with Holmes.
Tomorrow the station officially reveals a new look - the old Prime logo will be replaced by one used on everything from letterheads to the corner of the screen. ( Its 2pm and the new ident has yet to be revealed maybe ath the start of the Prime News))
Simultaneously, TVNZ's print advertising campaign for Close Up begins, and will run alongside television promotions and billboards featuring its reporters and presenter Susan Wood.
Prime has employed about 30 extra staff since the Paul Holmes show became a reality. It has built new offices and a new set.
It has also spent up large on programming, including the Golden Globe-winning Deadwood, popular British show You Are What You Eat, motoring show Top Gear, The Fire Within (a new series on Cirque du Soleil), and reality programme Who Rules the Roost.
It also has a new line-up of movies for its Sunday night drama slot, which programming manager Andrew Shaw said were top-shelf.
Close Up has a stronger team of journalists than Prime, with nine reporters, plus fill-in host Mark Sainsbury and presenter Wood, compared with Prime's four reporters, political commentator Lindsay Perigo and Paul Holmes.
Total Media chief executive Martin Gillman, whose company buys advertising space, predicted that the winner of the 7pm slot will be none of the current affairs shows, but rather Shortland Street.
He said older viewers tended to watch current affairs shows, which were often not the most lucrative target for advertisers.
After TV3 launches its John Campbell-fronted show, the younger audience might go to Shortland Street because there was no option other than current affairs on the three other channels, said Mr Gillman.
Prime's best chance of success could come from sport.
The channel has the free-to-air rights to cricket, rugby league and PGA golf, which could encourage more people to get a UHF aerial and tune in if they do not have Sky.
"We think TVNZ will continue to win the 7pm slot, the main reason being the sizeable chunk of the population who don't receive Prime," Mr Gillman said.
"At the moment, they only have about 60 per cent of the population who have tuned in. So that's 40 per cent who do not tune in at all because they don't have a UHF aerial."
But he said advertisers were interested in Paul Holmes, especially in the starting days when people would watch because it was new.
"I daresay Prime would like to think it will rate about 5 or 6 per cent, and it might pick up more than that.
"We have bought a lot of advertising in Prime and have been big supporters for a number of years now," Mr Gillman said.
"We've seen Prime's audience share gradually move upwards over the past year and it is now regularly hitting a 6 per cent audience share because it is picking up programmes which are decent."
He said Holmes could boost that by two or three points, which would bring in another $10 million in advertising revenue.
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PrimeI think could be a suprise winner in the ratings battle for current affairs, his show is to be personality based which is better nthan hard hitting current affairs from one.
Prime should show this public outing lunch live, would be quite a funny thing to see.
Will post thoughts on it tomorrow.
I like the font you haver used for your one better, bbcworld2005, the E on the new prime one looks like a backwards 3 rather than an E.
Prime relaunched today at 5.30pm staright after Clarence the Crossed-Eyed Tiger, with and Programme Ad showing new ident then straight into the new Prime News Ident. Cheap and nasty i'd like to say.. its way to short and as for the dog its uglyer than the previous one.
If possible, could someone post screencaps/videos what the new idents look like.
Also, could the promo's be posted and the following question answered:
Are they the same 3D style that Nine/NBN/Win uses in Australia (the DBA forum at www.dtvforum.info has some links to screencaps of the various 3D style promo's in use on Nine/NBN/Win), the older balls style promo's or a new style that is done by Prime NZ?
Prime relaunched today at 5.30pm staright after Clarence the Crossed-Eyed Tiger, with and Programme Ad showing new ident then straight into the new Prime News Ident. Cheap and nasty i'd like to say.. its way to short and as for the dog its uglyer than the previous one.
I honestly dont get the point of it, although they do need it to cover the sky news logo!! So far its ok.
I like the new news a lot better personaly, although the music is poor.
The prime news dog is only to cover up the Sky Logo on the stories, unfortunately
The ads are a lot better as well I think. Much better and not as cluttered as the old ones.
However, I really dislike the new PRG's the logo is huige on one side and the show name is too big, I really liked the old style of PRG more than this one.
The onscreen dog iduing other programmes is better, I think than the old one because it doesn't look as amateurish as the old one.
The show lead-in graphics are better than the old ones from the one I saw, there is only so many times you cn tolerate, "Turn it On, Turn it up now, urn it on". They also have the genre of the programme about to screen eg. Prime then underneath Wildlife. (Wonder how many of these tere will be ? (Sport, Drama, Comedy, Wildlife, Documentary, News, Current Affairs (?),)
Prime relaunched today at 5.30pm staright after Clarence the Crossed-Eyed Tiger, with and Programme Ad showing new ident then straight into the new Prime News Ident. Cheap and nasty i'd like to say.. its way to short and as for the dog its uglyer than the previous one.
I honestly dont get the point of it, although they do need it to cover the sky news logo!! So far its ok.
I like the new news a lot better personaly, although the music is poor.
The prime news dog is only to cover up the Sky Logo on the stories, unfortunately
The ads are a lot better as well I think. Much better and not as cluttered as the old ones.
However, I really dislike the new PRG's the logo is huige on one side and the show name is too big, I really liked the old style of PRG more than this one.
The onscreen dog iduing other programmes is better, I think than the old one because it doesn't look as amateurish as the old one.
The show lead-in graphics are better than the old ones from the one I saw, there is only so many times you cn tolerate, "Turn it On, Turn it up now, urn it on". They also have the genre of the programme about to screen eg. Prime then underneath Wildlife. (Wonder how many of these tere will be ? (Sport, Drama, Comedy, Wildlife, Documentary, News, Current Affairs (?),)
Overall from what I ahve seen a 7/10
I have only seen the PRG once.. but once again another tv station has to copy another my copying the same layout..
The PRG's for Prime are the worst part of the relaunch, the look very amatuerish. There's not really much option for PRG'S though, you either put it beside the rating, or beside the logo or inbetween the two.