as logos go, they are a bit beh, but who knows if they will look better on-air or not. I dont have sky movies, so I am hoping those rich-un/movie lovers will capture some and post them online.
as logos go, they are a bit beh, but who knows if they will look better on-air or not. I dont have sky movies, so I am hoping those rich-un/movie lovers will capture some and post them online.
I plan on capturing them the moment they start airing, so they better not be bad, I don't want to have a night of suffering through naff idents.
Sky's branding is a mess and has been for years. It's always drab collections of poor semi-corporate logos punctuated with impressive bits of pres which don't last long (the 2005 Sky News ident etc).
Not only are they do they feel the need to have two logos in use at the same time (the lowercase sky for platform and corporate interests, the uppercase SKY for channel branding), but they're now mixing them with that awful Sky Arts logo using lowercase.
They appear to have no clear focus on where there channel branding is going, with constant moves towards unified branding which then u-turns at the drop of a hat only to go back the other way again a short while later.
The film channels are a perfect example - they have been plagued with an identity crisis their entire life, moving from A to B and back again, with each new idea introduced to replace the previous one being 'confusing'. When the Sky-BSB merger happened, an awkward hangover emerged in that the two film channels were called 'Sky Movies' and 'The Movie Channel' which made no sense. Three subsequent presentation updates did not dare to alter this confusing setup, and it was allowed to remain for far too long until 7 years after the merger when the simple 'Screen 1' and 'Screen 2' identity was introduced.
Although this worked, they felt this was 'confusing', and only a year later and renamed them Sky Premier and Sky Moviemax to give each strand it's own identity.
Then 4 years after that they decided that the separate identites were 'confusing', so they went for Sky Movies Premier and Sky Movies Max, with common branding elements in both.
Then a few years on they decided the differing strands were 'confusing' so went for the 'megaplex' setup of simply numbering the channels Sky Movies 1-x.
This is now apparently 'confusing', so they're moving back to differing identities and purposes for both strands.
In 18 years, they have yet to come up with a branding scheme for the film channels which they are happy with.
Branding is something which Sky has struggled with for their entire life, now it seems that they are unable to make any decent presentation too. One does wonder whether Sky are really still interested in their channel arm actually remaining channels, or whether they are just holding on in the game with channels constantly doing U turns to make it look like development when they are really just waiting for the time when they can offer all TV on demand and have no channels except for Sky News.
Sky's branding is a mess and has been for years. It's always drab collections of poor semi-corporate logos punctuated with impressive bits of pres which don't last long (the 2005 Sky News ident etc).
Not only are they do they feel the need to have two logos in use at the same time (the lowercase sky for platform and corporate interests, the uppercase SKY for channel branding), but they're now mixing them with that awful Sky Arts logo using lowercase.
They appear to have no clear focus on where there channel branding is going, with constant moves towards unified branding which then u-turns at the drop of a hat only to go back the other way again a short while later.
The film channels are a perfect example - they have been plagued with an identity crisis their entire life, moving from A to B and back again, with each new idea introduced to replace the previous one being 'confusing'. When the Sky-BSB merger happened, an awkward hangover emerged in that the two film channels were called 'Sky Movies' and 'The Movie Channel' which made no sense. Three subsequent presentation updates did not dare to alter this confusing setup, and it was allowed to remain for far too long until 7 years after the merger when the simple 'Screen 1' and 'Screen 2' identity was introduced.
Although this worked, they felt this was 'confusing', and only a year later and renamed them Sky Premier and Sky Moviemax to give each strand it's own identity.
Then 4 years after that they decided that the separate identites were 'confusing', so they went for Sky Movies Premier and Sky Movies Max, with common branding elements in both.
Then a few years on they decided the differing strands were 'confusing' so went for the 'megaplex' setup of simply numbering the channels Sky Movies 1-x.
This is now apparently 'confusing', so they're moving back to differing identities and purposes for both strands.
In 18 years, they have yet to come up with a branding scheme for the film channels which they are happy with.
Branding is something which Sky has struggled with for their entire life, now it seems that they are unable to make any decent presentation too. One does wonder whether Sky are really still interested in their channel arm actually remaining channels, or whether they are just holding on in the game with channels constantly doing U turns to make it look like development when they are really just waiting for the time when they can offer all TV on demand and have no channels except for Sky News.
Have to agree with you there, I don't see how having Sky Movies 1-10 is confusing, the new names are more confusing IMHO
This is now apparently 'confusing', so they're moving back to differing identities and purposes for both strands.
In 18 years, they have yet to come up with a branding scheme for the film channels which they are happy with.
Which is why have after 10 years, they won't advertise that!
I have canclelled advertise that after 10 yers!
Are u aware I am part of your churn
But..... for the first time since god knows when - i can switch u off cos I got freeewiw in with the tv
Which is why have after 10 years, they won't advertise that!
I have canclelled advertise that after 10 yers!
Are u aware I am part of your churn
But..... for the first time since god knows when - i can switch u off cos I got freeewiw in with the tv
Now then Stuart from Plymouth, I know that talking at an insanely fast rate of speach, randomly pluralising words, constantly using the expressions 'ellluva' and 'innit' along with raising your voice at the end of every sentence as if to ask a question can make a born and bred Plymouthian hard to understand, but after 5 and a half years of living here, I've got past it. Hell I even talk that way myself half the time.
But even so, you have me at a loss my friend. What are you trying to say exactly?
Now then Stuart from Plymouth, I know that talking at an insanely fast rate of speach, randomly pluralising words, constantly using the expressions 'ellluva' and 'innit' along with raising your voice at the end of every sentence as if to ask a question can make a born and bred Plymouthian hard to understand, but after 5 and a half years of living here, I've got past it. Hell I even talk that way myself half the time.
But even so, you have me at a loss my friend. What are you trying to say exactly?
Not sure what I was trying to say actually, I have a missing portion of memory having spent the evening in the pub just before writing it. However, I am not a born-and-bred Plymouthian - I'm from Cheshire , and thankfully haven't picked up the local inflections!
