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UKTV name to return to on-screen branding

(March 2013)

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JA
JAS84
Well, on the lottery show on BBC1, you get, say, "A 12 Yard production for BBC". In that example, the copyright belongs to 12 Yard, who are a third party (some shows, especially on BBC Three, do mention the channel name). Whereas Doctor Who's endcap is just the BBC Cymru Wales logo with a BBC copyright. That one is first party. So, if Dave commission a show from an outside producer, it's copyright would be that producer, and whereas in the past it might have said, say, "A Tiger Aspect production for Dave", it would now say "A Tiger Aspect production for UKTV" instead.
IS
Inspector Sands
JAS84 posted:
Well, on the lottery show on BBC1, you get, say, "A 12 Yard production for BBC". In that example, the copyright belongs to 12 Yard, who are a third party (some shows, especially on BBC Three, do mention the channel name). Whereas Doctor Who's endcap is just the BBC Cymru Wales logo with a BBC copyright. That one is first party.

You mean they're either external commissions or internal productions, there's not a 'third party' involved. Of course all UKTV programmes are either bought in or external commissions as they don't have a production arm.

Quote:
So, if Dave commission a show from an outside producer, it's copyright would be that producer, and whereas in the past it might have said, say, "A Tiger Aspect production for Dave", it would now say "A Tiger Aspect production for UKTV" instead.

It might well do, but unless there's a change of legal company name they'll probably still have the odd '(c) UK Gold Services' and similar
GE
thegeek Founding member
That's a point, none of the channels do cross promotional menus now. They were quite common at various times in the past. There's not reason why they couldn't do that and not mention UKTV at all though.

They do - at the end of the final ad break in a programme, you'll often get a next on Dave/Good Food/GOLD pointer. This may just be during prime time when all their channels have programmes starting on the hour.

It might well do, but unless there's a change of legal company name they'll probably still have the odd '(c) UK Gold Services' and similar

Fun* fact! the copyright credits for UKTV commissions is as follows:
Alibi, Blighty, Eden, Home, Really: © UK CHANNEL MANAGEMENT LTD
Dave, GOLD, Watch: © UK GOLD SERVICES LTD
Good Food, Yesterday: © UKTV NEW VENTURES LTD

* for some definitions of fun. Source: UKTV Delivery Specs [pdf]
WH
Whataday Founding member
The biggest mistake was adding UKTV to each of the channel names, particularly UKTV G2. Crazy, so I trust they're not going back to that.

I'd like very much to see the return of UK Gold as a brand, simply for nostalgia purposes.
RD
RDJ
I'd like very much to see the return of UK Gold as a brand, simply for nostalgia purposes.

Nostalgia aside, but I too would like to see UK Gold back. It was a brand that worked, sums up the channel simply and mainly because the current GOLD branding is hideous, and people still call it UK Gold today.
JO
Jonny
I think it was a mistake giving the channels their own URLs instead of just directing to uktv.co.uk, on screen promotion of which would have provided an easy solution to the disparate branding problem.
TR
trivialmatters
The first mis-step was rebranding everything 'UKTV'. It always just sounded rubbish. They had some great brands and channel names like 'UK Gold' and 'UK Food' just roll off the tongue.

UKTV Bright Ideas on the other hand, not so much.
TC
TCOTV
I maybe wrong but I think a few new look websites have launched?

http://watch.uktv.co.uk/
http://gold.uktv.co.uk/
http://eden.uktv.co.uk/
http://alibi.uktv.co.uk/
MK
Mr Kite
RDJ posted:
I'd like very much to see the return of UK Gold as a brand, simply for nostalgia purposes.

Nostalgia aside, but I too would like to see UK Gold back. It was a brand that worked, sums up the channel simply and mainly because the current GOLD branding is hideous, and people still call it UK Gold today.


True, I would say it perhaps came second only to Sky One in terms of brand awareness for non-terrestrial TV channels.
NW
nwtv2003
In my opinion they should have never changed the entire lot of channels to UKTV in 2004, they should have simply kept it with UK Gold or whatever. I don't mind the set up we have now, but to your average viewer they have little or no idea the likes of Dave, Yesterday and Really are owned by the same group, even though they do cross promote the channels. I hold no objection to seeing something like 'from UKTV' on channel idents, or UKTV cross channel promos, but I really hope they're not thinking about changing the channel names to UKTV....

The only one that worked with the prefix was UK Gold, Gold now just looks a bit messy.
IS
Inspector Sands
RDJ posted:
It was a brand that worked, sums up the channel simply

But it doesn't now though, good name for an oldies channel but it's not really got anything to to with comedy. It doesn't really fit any of their channels except maybe Watch
WP
WillPS
In my opinion they should have never changed the entire lot of channels to UKTV in 2004, they should have simply kept it with UK Gold or whatever. I don't mind the set up we have now, but to your average viewer they have little or no idea the likes of Dave, Yesterday and Really are owned by the same group, even though they do cross promote the channels. I hold no objection to seeing something like 'from UKTV' on channel idents, or UKTV cross channel promos, but I really hope they're not thinking about changing the channel names to UKTV....

The only one that worked with the prefix was UK Gold, Gold now just looks a bit messy.

I dunno. I think all the original UKTV channels were pretty catchy; when one spoke of 'UK Style' it was a hell of a lot clearer about than when 'Home' is referred to now.

Similarly, UK Horizons had a hell of a lot more cache than bloody 'Blighty'.

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