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UKTV Rebrand and new channel

Feb 2010 - Back to 'Gold' again (June 2008)

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IS
Inspector Sands
Tom9 posted:
sorry if anyone posed this but this is an ident (i think) Blighty called chutney

http://www.guardian.co.uk/media/video/2009/feb/05/uktv-blighty-ident


That is very odd.... but I like it!
AL
altrus
Tom9 posted:
sorry if anyone posed this but this is an ident (i think) Blighty called chutney

http://www.guardian.co.uk/media/video/2009/feb/05/uktv-blighty-ident


It's all a bit 'Olympics Handover' isn't it?

Laughing
SU
suziechan
Gareth Williams posted:
UKTV will probably decide on the names for the remaining channels once UKTV History is rebranded to Yesterday.


they've already been decided, the branding is already in process...
IS
Inspector Sands
altrus posted:
Tom9 posted:
sorry if anyone posed this but this is an ident (i think) Blighty called chutney

http://www.guardian.co.uk/media/video/2009/feb/05/uktv-blighty-ident


It's all a bit 'Olympics Handover' isn't it?

Laughing


It reminds me of the current Walkers adverts, especially with the chillis
JC
JonathanC
Not on earth sure what's going on with the Blighty ident there. I like the idea of having a sung ident, which is especially nice with the trend to get all serious with idents, but it's as if Weebl made an ident!
LL
Larry the Loafer
I praise the effort they've but into the titles, but personally, I still think it's the worst branding I've ever seen for a channel. The name sounds like a Dead Ringers p!ss-take on continuity.
SP
Spencer
I actually quite like it. It's a bit different, and I think will help the channel stand out. It makes a change from the current lazy trend for getting some arty, bland images and slapping a logo over them (Five USA anyone?).

It's just a shame UKTV aren't putting as much thought into their content as they currently are into their branding.
PE
Pete Founding member
I saw a billboard for blighty in town today, it had a composite face of the queen and some other british faces.

You'd think they'd have learnt after that channel 4 composite face that scared people disaster from the 90s
IS
Inspector Sands
Spencer For Hire posted:
I actually quite like it. It's a bit different, and I think will help the channel stand out. It makes a change from the current lazy trend for getting some arty, bland images and slapping a logo over them (Five USA anyone?).


Ture, the current UKTV People idents are the worst example of this - they just slapped part of their old ident on top of some random pictures
MA
Matt Founding member
Well, here we are... the launch of Blighty:

http://www.oxbowdigital.com/blighty

And yes, it is as vomit-enducingly appalling as you imagined it would be.

I feel like I'm watching The Tweenies or something.

They may as well have just called it "The Sun" and had an ident featuring a bulldog, a bald man with a vest and handkerchief on his head, eating a bacon butty on a deckchair and half naked women in the background.
IS
Inspector Sands
Matt posted:
Well, here we are... the launch of Blighty:

http://www.oxbowdigital.com/blighty

And yes, it is as vomit-enducingly appalling as you imagined it would be.

I feel like I'm watching The Tweenies or something.

They may as well have just called it "The Sun" and had an ident featuring a bulldog, a bald man with a vest and handkerchief on his head, eating a bacon butty on a deckchair and half naked women in the background.


You're not that keen on it then? Laughing

I quite like it, it's certainly different and nothing like anything else. I disagree about the Sun comparison, it's far more colourful, progresive and modern than anything they would come up with. It's certainly not portraying an old fashioned view of Britain
MA
Matt Founding member
Inspector Sands posted:
Matt posted:
Well, here we are... the launch of Blighty:

http://www.oxbowdigital.com/blighty

And yes, it is as vomit-enducingly appalling as you imagined it would be.

I feel like I'm watching The Tweenies or something.

They may as well have just called it "The Sun" and had an ident featuring a bulldog, a bald man with a vest and handkerchief on his head, eating a bacon butty on a deckchair and half naked women in the background.


You're not that keen on it then? Laughing

I quite like it, it's certainly different and nothing like anything else. I disagree about the Sun comparison, it's far more colourful, progresive and modern than anything they would come up with. It's certainly not portraying an old fashioned view of Britain


Lol - no, not so much!

You're right though - it's not as bad as it could be. It is colourful, but I just feel that it's a bit too much of a cliché with brash colours and the Lily Allen-esque girl singing about flip-flops and fish and chips. Then again, it is a channel called 'Blighty', so I couldn't really expect anything else...

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