UKTV Rebrand and new channel

That's even better. I can catch it when I get home from the office, and it will be just like the C4 show again.

Woot.

Richard & Judy only drew in a peak of 200,000 viewers last night and that's being generous by including viewers watching the repeat on Watch+1. They averaged only 100,000 viewers during the main airing: source.

Compared to the 1.5m viewers on C4, that's certainly poor.

We have to face it - they're far from Phil and Fern. And I know who I'd rather watch.

I admit they are polarising in terms of opinions. Folk either love them or hate them - and I'm in the former camp.

They said the C4 show was the death knell to R&J, but the show bedded in and gained momentum. I expect no different this time, given their large fanbase and the fact that its largely the same programme.

Moreover I expect the 5pm repeat may pull those who like them in that late-afternoon slot. I was unaware of the repeat until today, so perhaps they just need to trail it more heavily.

But that's a terrestrial channel, and Watch isn't even available on Freeview. It's also not been greatly advertised (apart from on UKTV Channels) in my opinion. It's only because I've come on here that I know about it.



To be honest, I'd rather watch Richard and Judy. Even though I like Phil and Fern, they haven't the same 'husband and wife chemistry' as R&J.

The Stage has an article about the rebrand.

http://blogs.thestage.co.uk/tvtoday/2008/10/uktv-has-an-alibi/index.html

Watch had an advert during last night(wednesday night) episode of the bill on itv1.

Broadcast have revealed UKTV People will become "Blighty" and UKTV Documentary, "Eden".

A link would have been nice
http://www.broadcastnow.co.uk/news/2008/10/uktv_bids_to_do_a_dave_with_launch_of_blighty.html

So we now have

Gold
Watch
Dave
Alibi
Blighty
Eden
UKTV Style
UKTV Gardens
UKTV Food
UKTV History

..I wonder how they'll rebrand the last four?

I really am beginning to think that somebody in the UKTV Marketing Team is either taking the piss or on a controlled substance! Are they randomly picking words out of the dictionary now and creating some unconvincing accompanying blurb, just to see what they can get away with?

Perhaps along the lines of...
- Decorate
- Grass
- Potato
- Archive