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UKTV Rebrand and new channel

Feb 2010 - Back to 'Gold' again (June 2008)

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DD
DarkestDreams
It's a bit higher up in the thread , there are some radio stations called Gold, so It's thought that it's because of that.
JO
Jon
nwtv2003 posted:
Anyone notice that the announcer on the G.O.L.D adverts is actually saying G-O-L-D? That will be very annoying if they're referring to the channel like thta consistently. What is wrong with Gold is beyond me.

The only thing I can think of is there is a national network of radio stations known as Gold.

EDIT: matthew-hmm-9999 just made the same point.
IS
Inspector Sands
nwtv2003 posted:
Anyone notice that the announcer on the G.O.L.D adverts is actually saying G-O-L-D? That will be very annoying if they're referring to the channel like thta consistently. What is wrong with Gold is beyond me.


Presumably it's because it's a comedy channel and not UK Gold, so they're using the backronym to emphasise that.

I don't think the radio station is purely the reason
BR
Brekkie
Wouldn't surprise me then that within a year or two "G.O.L.D." is either dropped completely or rebranded as something like "laugh".

Huge mistake though IMO ditching the UKTV branding, and I'm sure a few years down the line some bright branding consultant will get paid a fortune by UKTV to come to the conclusion that all their channels should include the UKTV branding.
SG
SatGold
They could use "Retro" as a name or "Chuckle"
IS
Inspector Sands
Brekkie posted:

Huge mistake though IMO ditching the UKTV branding, and I'm sure a few years down the line some bright branding consultant will get paid a fortune by UKTV to come to the conclusion that all their channels should include the UKTV branding.


It doesn't matter abut the UKTV branding, there's no reason why they should be linked by name and the ommission won't make less people tune in
AN
all new Phil
Inspector Sands posted:
Brekkie posted:

Huge mistake though IMO ditching the UKTV branding, and I'm sure a few years down the line some bright branding consultant will get paid a fortune by UKTV to come to the conclusion that all their channels should include the UKTV branding.


It doesn't matter abut the UKTV branding, there's no reason why they should be linked by name and the ommission won't make less people tune in

Isn't the whole point of this maybe about "uniting" them with the rest of the Virgin channels? The likes of Bravo and Living have all done pretty well despite the less-than-obvious link between them - I wouldn't be surprised if they had toyed with the idea of linking these in with the UKTV name, but I think that this new strategy they seem to have for UKTV is probably the best. I've always found the 'UKTV' bit of the names a bit off-putting, to be honest. Kind-of like putting a 'crap' badge on them. Having a portfolio of strong brands is surely better than having one heavily-diluted one-size-fits-all brand.
AB
Abysmality
The DOG isn't too bad!

http://i38.tinypic.com/28rgz9u.png

Short video: http://tinypic.com/player.php?v=e7juo6&s=4
Seems to repeating the same advert.
AL
altrus
A Seemingly solid white dog with a big circle is good?

Rolling Eyes

Looks terrible to me.
SP
Spencer
all new Phil posted:
I wouldn't be surprised if they had toyed with the idea of linking these in with the UKTV name.


According to a friend who worked for UKTV at the time, they were considering a plan to rebrand all the Virgin (or Flextech as was) channels under the UKTV brand. If you thought UKTV G2 was bad, apparently we came close to having 'UKTV FTN'. Thankfully someone saw common sense in time.
MS
Mr-Stabby
Spencer For Hire posted:
all new Phil posted:
I wouldn't be surprised if they had toyed with the idea of linking these in with the UKTV name.


According to a friend who worked for UKTV at the time, they were considering a plan to rebrand all the Virgin (or Flextech as was) channels under the UKTV brand. If you thought UKTV G2 was bad, apparently we came close to having 'UKTV FTN'. Thankfully someone saw common sense in time.


Imagine the announcer trying to work their way around that!

'If you missed this episode of Krpyton Factor on UKTV FTN, you can catch it on UKTV FTN +1'
BE
Ben Founding member
Brekkie posted:
Wouldn't surprise me then that within a year or two "G.O.L.D." is either dropped completely or rebranded as something like "laugh".


I think Britcom or something like that would have been perfect.

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