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UKTV Mums

2 Day Channel (February 2004)

:-(
A former member Anglia (East) Look East
According to uktv.co.uk there is a new 2 day channel launching for Mothers day called UKTV Mums, there is also a new UKTV logo, is this the new rebrand one? it hardly looks any different


From UKTV.co.uk

UKTV's Mum of the Year
Why not send your mum a message via the box below and UKTV will play it on our special UKTV Mums channel the weekend of March 20 and 21.

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Is this new new logo?
CW
cwathen Founding member West Country (West) Spotlight
ooh they've adjusted the kerning so that all the letters joined up. How much did that shiny 'new' logo cost?
CJ
Chris J Wales Wales Today
Ok, so it's Mothers Day. Do they really expect mums around the country to sit down and watch a Channel full of text-based messages to other mums up and down the country, waiting in anticipation for their message to appear?

Nup, thought not.
MD
mdtauk London London
Can anyone identify the font, its different to the one before, and has rounded edges. Even the uktv font has changed, and has the rounded edges.

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I like the new logo, and I dare say, we may see the uktv logos adopting boxes, of different colours ala BBC...
MD
mdtauk London London
UKTVdocumentary
UKTVpeople
the other equivalent links are also working...
BE
benjy
martinDTanderson posted:
Can anyone identify the font, its different to the one before, and has rounded edges. Even the uktv font has changed, and has the rounded edges.

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I like the new logo, and I dare say, we may see the uktv logos adopting boxes, of different colours ala BBC...


I think it's probably custom made, just for the logo. It looks like they're getting rid of the "+" on its own, but notice how it's now cleverly incorporated into the "t"... Cool
LO
lobster Anglia (East) Look East
Why on earth can't UKTV leave their branding alone? UK Gold for instance.. how many times do they need to change their idents in a year?
:-(
A former member Anglia (East) Look East
Dr Sigmund Mohammad posted:
Why on earth can't UKTV leave their branding alone? UK Gold for instance.. how many times do they need to change their idents in a year?


Who says that they are changing their idents?
More than likely they'll just change the caption

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