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UKTV to launch new channel W

Flagship channel will replace Watch (January 2016)

GE
thegeek Founding member London London
Watching a bit of W yesterday (MasterChef USA, don't judge), I got the impression from the channel branding that it was very much a female-oriented channel, but some of the advertising was very much aimed at men. Did someone miss a memo?
BA
bilky asko Tyne Tees Look North (North East)
Watching a bit of W yesterday (MasterChef USA, don't judge)

I believe you can atone for each MasterChef USA episode with an episode of Murder She Wrote.

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