The main reason why "Dave" is successful is because it's now FTA and available on Freeview. It's also a one-off quirky gimmick to give such a daft name to a channel.
The marketing people at UKTV need their heads testing if they think that would work again.
It wouldn't be clever to remove the UKTV brand, any more than if BBC, Sky or ITV did the same. The "Gold" name has to go though. It's not relevant to the channel's output anymore.
Personally I feel that if they could launch a "UKTV 1" they should transfer all the programmes from Gold onto the new channel, but maintain UKTV Gold and start showing more "gold" programming. UKTV Gold is a well known name and it would be sad to see it go after 16 years... (well UK Gold, anyway)
They would be nuts to ditch the 'UK Gold'/'UKTV Gold' name - it's one of the best well known names in TV even with the 'TV' added.
It doesn't matter what they're showing and if it is diffrent from their format in 1992... Gold doesn't mean 'old' You don't give an olympic gold medal to the person who's been running the longest, you give it to the best person!
I've just read the article in today's
Broadcast (11 January 08 - P3)
(Digital Spy's source for the article)
While DS correctly quoted the article saying:
Quote:
All viewers care about is the channel and the content, not the UKTV network name.
They neglected to include the final paragraph that said:
Quote:
A spokeswoman for UKTV said: "There are no plans to drop UKTV from the channel names."
It does seem, though, that they're quite keen on dropping the Gold title. Larry, I like your idea of creating a new "1" channel and returning Gold to it's former glory - I think that'd work well! Maybe they could ditch one of their multiple Documentary channels, or perhaps a +1?
:-(
A former member
UKTV Drama is where most of the good stuff is nowadays
I'm not sure what this is getting at - on the one hand there's the statement that viewers don't care about the
network
name, and on the other is the implication that they should rebrand, because viewers do care about the
channel
name!?
Maybe this would a tad make more sense if the sole aim was greater brand awareness, but because this article is seemingly stating 'we're changing the name to increase schedule awareness' the whole idea seems misguided.
Apart from changing Gold to just UKTV 1, I'm unsure what else they could change to - plus, it's not that long ago they brought in the Space Hoppers theme which contains the existing logo; I don't think it would make sense to dump these so soon, so any changes will probably be later rather than sooner.
I'm not sure what this is getting at - on the one hand there's the statement that viewers don't care about the
network
name, and on the other is the implication that they should rebrand, because viewers do care about the
channel
name!?
Maybe this would a tad make more sense if the sole aim was greater brand awareness, but because this article is seemingly stating 'we're changing the name to increase schedule awareness' the whole idea seems misguided.
Apart from changing Gold to just UKTV 1, I'm unsure what else they could change to - plus, it's not that long ago they brought in the Space Hoppers theme which contains the existing logo; I don't think it would make sense to dump these so soon, so any changes will probably be later rather than sooner.
Thing is though don't quite a few channels create new presentation packages rather frequently nowadays?
Thing is though don't quite a few channels create new presentation packages rather frequently nowadays?
Compared to several years ago, I'd think so; but even this would be an exceptionally quick change if it were to happen next month, for example - and I suspect it was never intended that the current set be scrapped after less than a year.
Thing is though don't quite a few channels create new presentation packages rather frequently nowadays?
Compared to several years ago, I'd think so; but even this would be an exceptionally quick change if it were to happen next month, for example - and I suspect it was never intended that the current set be scrapped after less than a year.
Oh have they only been going a year? I though they had been going longer
Thing is though don't quite a few channels create new presentation packages rather frequently nowadays?
Compared to several years ago, I'd think so; but even this would be an exceptionally quick change if it were to happen next month, for example - and I suspect it was never intended that the current set be scrapped after less than a year.
Oh have they only been going a year? I though they had been going longer
If memory serves, they were introduced circa April '07.
Sky went through a phase of revamping all their channels' presentation on an annual basis for about 4 years. Although they didn't have 9 channels at the time!
As for the name changes: UKTV-1 is abit non-descript, "Prime" would be better. UKTV Factual would be better for "Documentary" (simply Docs, my first thought, sounds like a medical channel)
