ST
I really can't see Dave losing a fifth of its audience simply due to being pulled from VM. One of the reasons Dave is so successful is because it's on Freeview/Freesat.
VM claimed that UKTV channels were some of their least popular during the early days of this spat.
I would hazard a guess that the average Dave viewer is simply out and about enjoying the good weather.
According to this article, UKTV are losing a million a week in lost ad revenue, and prime time audiences for Dave and Gold fell by a fifth, and Eden by a third!
https://www.theguardian.com/media/2018/aug/05/viewers-turn-to-freeview-after-virgin-media-uktv-dispute
https://www.theguardian.com/media/2018/aug/05/viewers-turn-to-freeview-after-virgin-media-uktv-dispute
I really can't see Dave losing a fifth of its audience simply due to being pulled from VM. One of the reasons Dave is so successful is because it's on Freeview/Freesat.
VM claimed that UKTV channels were some of their least popular during the early days of this spat.
I would hazard a guess that the average Dave viewer is simply out and about enjoying the good weather.