IN
We're still in the immediate aftermath - try calling Virgin Media cancellations department tomorrow and see how long you have to hold for.
People are looking to leave, still. How many do move and how many are retained is yet to be seen, but it'll take a few weeks for people to get alternative arrangements sorted if that's what they choose to do.
According to this article, UKTV are losing a million a week in lost ad revenue, and prime time audiences for Dave and Gold fell by a fifth, and Eden by a third!
https://www.theguardian.com/media/2018/aug/05/viewers-turn-to-freeview-after-virgin-media-uktv-dispute
I'm sure it must be in UKTV's interest to get the channels back as much as Virgin. After all, the viewers who haven't moved over to Sky or Freeview may get out of the habit and not come back even if the channels do, especially the longer they stay off. If even Dave, which is on Freeview, can lose a fifth of its viewers because of this, that's a BIG hit to UKTV. Surely it could get to the stage where at least getting some money from Virgin (and the ad revenue that comes with it) will be better than getting none, even if they do take a big cut.
https://www.theguardian.com/media/2018/aug/05/viewers-turn-to-freeview-after-virgin-media-uktv-dispute
I'm sure it must be in UKTV's interest to get the channels back as much as Virgin. After all, the viewers who haven't moved over to Sky or Freeview may get out of the habit and not come back even if the channels do, especially the longer they stay off. If even Dave, which is on Freeview, can lose a fifth of its viewers because of this, that's a BIG hit to UKTV. Surely it could get to the stage where at least getting some money from Virgin (and the ad revenue that comes with it) will be better than getting none, even if they do take a big cut.
We're still in the immediate aftermath - try calling Virgin Media cancellations department tomorrow and see how long you have to hold for.
People are looking to leave, still. How many do move and how many are retained is yet to be seen, but it'll take a few weeks for people to get alternative arrangements sorted if that's what they choose to do.