Where are they getting the space from on DTT
for these new Freeview channels?
I think putting Home on DTT is a missed opportunity. They should have
'bitten the bullet'
and put Watch/W on Freeview.
They've got it from Dave Ja Vu as said above.
W is an important pay channel for them. It's getting subscription income and decent enough audiences to charge more for ad spots. Home has a tiny audience and Sky won't be paying out much in subscriptions because of that. Putting it on Freeview gives them a guaranteed big increase in viewers and therefore ad money. They did the same with Really which was previously a failing subscription channel barely attracting 30k for its top shows, now its most watched show gets at least 300k.
Apologies if I misunderstood. I don't watch Freeview, but I thought
'Dave Ja Vue'
was just a part-time channel, so I didn't see how it could be replaced by
I don't see how Watch/W gets much of an income from subs with such low viewing figures for their high EPG
I don't think filling Freeview with more low-rate channels such as
are the answer.