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UKTV Channel 'Home' to launch on Freeview

(February 2016)

RO
rob Founding member Meridian (Thames Valley) South Today
Just been announced, from Broadcast...

Quote:
UKTV is to expand its free-to-air footprint by handing pay-TV channel Home a slot on Freeview.


http://www.broadcastnow.co.uk/news/broadcasters/uktv-turns-home-into-free-channel/5100603.article?referrer=RSS
TV Live - The home of TV presentation.
GO
gottago London London
Bizarrely I dreamt that this would happen last night! Anyway...

They've said in the past that their core pay channels are W, Gold and Alibi so we could well see Eden and Good Food join Home on Freeview in the future. All three of them have pretty poor viewing figures so it would make sense to give them more exposure on the platform.
RO
rob Founding member Meridian (Thames Valley) South Today
Official statement from UKTV. It'll be on Channel 25 from March 1st. Dave Ja Vu will move to a new channel number.

http://corporate.uktv.co.uk/news/article/uktv-moves-home/
TV Live - The home of TV presentation.
IS
Inspector Sands
So is it replacing Dave Ja Vu or just taking it's channel number? If the latter, what is Home replacing?
PL
PaddyLee84 UTV Newsline
It's taking Dave Ja Vu's EPG number, but Dave Ja Vu will be moving to another channel number, not closing down.
GO
gottago London London
I'd hazard a guess that it is taking the majority of Dave Ja Vu's slot while Dave+1 (can't bring myself to write it again) will be reduced to one of those 2 hour overnight channels they use to hog a decent channel number for future use. They've done this with Dave+1 a few times in the past.
ST
Stuart Recently warned West Country (West) Spotlight
Where are they getting the space from on DTT for these new Freeview channels?

I think putting Home on DTT is a missed opportunity. They should have 'bitten the bullet' and put Watch/W on Freeview.
GO
gottago London London
Where are they getting the space from on DTT for these new Freeview channels?

I think putting Home on DTT is a missed opportunity. They should have 'bitten the bullet' and put Watch/W on Freeview.

They've got it from Dave Ja Vu as said above.

W is an important pay channel for them. It's getting subscription income and decent enough audiences to charge more for ad spots. Home has a tiny audience and Sky won't be paying out much in subscriptions because of that. Putting it on Freeview gives them a guaranteed big increase in viewers and therefore ad money. They did the same with Really which was previously a failing subscription channel barely attracting 30k for its top shows, now its most watched show gets at least 300k.
BB
BBCME Founding member Central Reporting Scotland
Where are they getting the space from on DTT for these new Freeview channels?

I think putting Home on DTT is a missed opportunity. They should have 'bitten the bullet' and put Watch/W on Freeview.

They've got it from Dave Ja Vu as said above.

W is an important pay channel for them. It's getting subscription income and decent enough audiences to charge more for ad spots. Home has a tiny audience and Sky won't be paying out much in subscriptions because of that. Putting it on Freeview gives them a guaranteed big increase in viewers and therefore ad money. They did the same with Really which was previously a failing subscription channel barely attracting 30k for its top shows, now its most watched show gets at least 300k.


How much revenue does being behind a pay-wall on Sky or Virgin generate for broadcasters?
BR
Brekkie Wales Wales Today
Not as much as it does for a Premier League footballer.
Turns out nobody had 2020 vision.
ST
Stuart Recently warned West Country (West) Spotlight
Where are they getting the space from on DTT for these new Freeview channels?

I think putting Home on DTT is a missed opportunity. They should have 'bitten the bullet' and put Watch/W on Freeview.

They've got it from Dave Ja Vu as said above.

W is an important pay channel for them. It's getting subscription income and decent enough audiences to charge more for ad spots. Home has a tiny audience and Sky won't be paying out much in subscriptions because of that. Putting it on Freeview gives them a guaranteed big increase in viewers and therefore ad money. They did the same with Really which was previously a failing subscription channel barely attracting 30k for its top shows, now its most watched show gets at least 300k.

Apologies if I misunderstood. I don't watch Freeview, but I thought 'Dave Ja Vue' was just a part-time channel, so I didn't see how it could be replaced by 'Home'.

I don't see how Watch/W gets much of an income from subs with such low viewing figures for their high EPG slot.

I don't think filling Freeview with more low-rate channels such as 'Home' are the answer.
VM
VMPhil Granada North West Today
It's quite high up the EPG, at least on Virgin, being the first proper pay channel after the Sky entertainment channels.

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