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Dave, Watch, Gold, Yesterday, Dust, Good Food, Really, Home, Picture, Eden, Alibi and Blighty (November 2010)

DA
David
Thought I'd start a new UKTV thread to say that GOLD seem to be having sound issues (on Sky anyway) this evening. I think most of Royle Family Portraits went out in silence earlier this evening. Gold+1 seems fine though.

I just saw an ad break and every other item (adverts and promos) didn't have sound. At the moment, The Royle Family is going out fine but the AD audio track isn't working properly.
Last edited by David on 15 August 2011 2:27pm - 10 times in total
BR
Brekkie Wales Wales Today
Your subtitle just proves how stupid the rebrand was.
Stay Local. Stay Safe. Stay Alive.
IS
Inspector Sands
Your subtitle just proves how stupid the rebrand was.

It's certainly inconvenient in the context of starting a thread on here... but in the real world, why is it 'stupid'?
MI
Michael
Renaming G2 as Dave was a good idea.

Renaming everything else a la Dave wasn't.
BB
BBC LDN
I guess it depends on what your definition of stupid is.

On the one hand, it made some sense to have a UKTV portfolio of similarly branded channels. It created the idea of a family of programming strands brought together under one umbrella.

On the other hand, "UKTV People" is a lot more of a mouthful than 'Blighty', and 'Eden' is much easier to say and remember than the rather bland and unremarkable 'UKTV Documentary'.

In my opinion, the thing to remember is that the majority of people probably won't want to watch something on every single channel in the UKTV portfolio; most people I know don't regularly watch every ITV channel or every BBC channel. With this in mind, it makes sense to ensure that people are better equipped to remember (and recommend) those channels that they enjoy the most, and names like Alibi, Good Food and Dave are much easier to remember and recommend than UKTV Drama, UKTV Food and UKTV G2. Yes, you lose the portfolio branding, but you gain brand equity for the individual channels.

It's much less of a problem for the BBC and ITV, which simply use numbers; or for Sky, where the core brand is short and sweet before the brand modifier is applied (Sky Atlantic, Sky Arts etc are fairly memorable and impactful, but would become less effective were the first part of the brand to have four syllables - e.g. UKTV Atlantic, UKTV Arts).
WP
WillPS
There has never been a more bland name for a channel than 'Home'.

Appending "TV" on to every channel name was daft - everyone still called them UK Gold, UK Style etc. but scrapping that whole brand heritage was a mistake.

Gold's presentation needs a massive shake-up now they no longer use the terrible backronym "Go On Laugh Daily".
BB
BBC LDN
There has never been a more bland name for a channel than 'Home'.

Appending "TV" on to every channel name was daft - everyone still called them UK Gold, UK Style etc. but scrapping that whole brand heritage was a mistake.

Gold's presentation needs a massive shake-up now they no longer use the terrible backronym "Go On Laugh Daily".


Indeed, while I personally believe that the decision to rebrand each channel without the UKTV prefix was a good move, I completely agree that 'Home' and the utterly silly 'G.O.L.D./Go On Laugh Daily' rebrands were very weak branding choices.

That said, I think the general concept of non-portfolio, individual channel brands remains sound, even if some elements of its execution were poor.

55 days later

MA
Malpass
It's nothing new - the BSB network of channels back in 1990 had non-branded - albeit generic at times - names, with the exception of BSB News, which wasn't a channel anyway. The names here were Galaxy (general entertainment), the Power Station (music), the Movie Channel (movies), the Sports Channel (sports) and Now - the Channel for Living (factual and lifestyle programmes).
LL
Larry the Loafer Granada North West Today
It's nothing new - the BSB network of channels back in 1990 had non-branded - albeit generic at times - names, with the exception of BSB News, which wasn't a channel anyway. The names here were Galaxy (general entertainment), the Power Station (music), the Movie Channel (movies), the Sports Channel (sports) and Now - the Channel for Living (factual and lifestyle programmes).


I think the difference there was that for one, you'd get those channels if you had BSB, and they'd be heavily advertised which had made you get BSB in the first place. They also had the BSB logo within the ident - the best UKTV can come out with is when they advertise all the channels at once, and just about reveal the UKTV name through the URL.
GS
Gavin Scott Founding member STV Central Reporting Scotland
As a BSB customer - you only got the five channels - no more, no less.

It was clear who they originated from because it was a closed platform.
MA
Malpass
Have UKTV launched a religious channel or is that an awful joke?
NW
nwtv2003 Granada North West Today
Couldn't help but notice, but at the end of Taggart on ITV1 last night, it was credited to both STV and to Alibi, where the logo looked right out of place on the STV endcap, although it had a 'From UKTV' tag underneath the logo.
steve
steviegTVreturns

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