CW
Indeed, but then we had years of 'ITN News' which stood for 'Independent Television News News'
Oh it's a new logo is it? Looking at it, I do see that they've minimised the kerning so that all the letters join together, oh and gotten rid of the cross, the only iconic thing about the present logo. But then it's a very modern logo - nothing more than letters typed in a particular font (with the obligitary two colours of course). Why this is seen as progress in graphic design I don't know - surely the whole point of 'graphic design' is that graphics are being designed, not someone flicking through their font collection and then just typing the company name; a logo which can be effectively mocked in Microsoft Word is imo not a real logo. A real logo has a unique iconic element to it, a strong brand is one centred around an iconic logo which doesn't change every 5 minutes but instead stays in use for decades.
That I do agree with. Why there are so many variations on weight and proportions atm I don't know. But then, the old |UK|______ type channel logos did confirm to a uniform style.
cwathen
Founding member
Quote:
UK Television Flextech Television Network.
Indeed, but then we had years of 'ITN News' which stood for 'Independent Television News News'
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As designs go, the new uktv logo is a much nicer, simpler, friendly design...
Oh it's a new logo is it? Looking at it, I do see that they've minimised the kerning so that all the letters join together, oh and gotten rid of the cross, the only iconic thing about the present logo. But then it's a very modern logo - nothing more than letters typed in a particular font (with the obligitary two colours of course). Why this is seen as progress in graphic design I don't know - surely the whole point of 'graphic design' is that graphics are being designed, not someone flicking through their font collection and then just typing the company name; a logo which can be effectively mocked in Microsoft Word is imo not a real logo. A real logo has a unique iconic element to it, a strong brand is one centred around an iconic logo which doesn't change every 5 minutes but instead stays in use for decades.
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And the new channel logos seem much simpler and cleaner, then the present ones. With the fonts all the same unlike before.
That I do agree with. Why there are so many variations on weight and proportions atm I don't know. But then, the old |UK|______ type channel logos did confirm to a uniform style.
