Curveball thought with the pay sports channel and how to fill up content.
What about Racing UK's Irish racing rights from next year?
The Irish racing fraternity were complaining that RUK can't dedicate as much time to Irish racing, as well as the coverage of UK race meetings.
Virgin Media/Eir Sport would have enough airtime to give to Irish Racing coverage during the day and evenings.
Go to RUK and sublicense at track presentation coverage.
RUK keeps Irish racing in PiP boxes at the top of the screen where there are clashes and very little race build up - the new sports channel in Ireland gives the sport full bananas, and puts UK racing in the PiP box on that side of the Irish Sea.
RUK UK, offers subscribers UK racing (that Sky Sports Racing doesn't have) and Irish racing with minimal race buildup.
RUK Ireland, offers subscribers full UK coverage and simlicasts of Irish racing.
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