I've never seen the likes of it before. Idents, are of course, advertisements in themselves (for the channel), but to incorporate a commercial for a third party into the ident, I don't think I've ever seen it done in Ireland or the UK.
At this stage I think 3e could do with a refresh, their presentation is still much the same as it was when they rebranded in January 2009, and their idents in general really aren't up to much (although they were a million times better than the very basic idents Channel 6 used).
I've never seen the likes of it before. Idents, are of course, advertisements in themselves (for the channel), but to incorporate a commercial for a third party into the ident, I don't think I've ever seen it done in Ireland or the UK.
I'd be very surprised if they were allowed to have a commercial message onto an ident, presumably Channel 5 got round it by incorporating bits of their ident/logo onto a sponsorship sting?
I'd be very surprised if they were allowed to have a commercial message onto an ident, presumably Channel 5 got round it by incorporating bits of their ident/logo onto a sponsorship sting?
Ofcom have allowed channels to be sponsored for a few years now. Those screenshots are definitely from idents.
Ofcom have allowed channels to be sponsored for a few years now. Those screenshots are definitely from idents.
Channels yes, but does it count if just bits of channels are sponsored? One programme on 5 might have that before it but the rest won't. As I say, I suspect that they were counted as sponsorship stings rather than a presentation item.
Ofcom have allowed channels to be sponsored for a few years now. Those screenshots are definitely from idents.
Channels yes, but does it count if just bits of channels are sponsored? One programme on 5 might have that before it but the rest won't. As I say, I suspect that they were counted as sponsorship stings rather than a presentation item.
On the first occasion it was just one evening of programmes, with the Nokia sponsorship that lasted a few days I believe and was before every programme.
Ofcom have allowed channels to be sponsored for a few years now. Those screenshots are definitely from idents.
Channels yes, but does it count if just bits of channels are sponsored? One programme on 5 might have that before it but the rest won't. As I say, I suspect that they were counted as sponsorship stings rather than a presentation item.
On the first occasion it was just one evening of programmes, with the Nokia sponsorship that lasted a few days I believe and was before every programme.
Correct, and I believe the sponsored idents were then followed by separate sponsorship stings for other companies if the programme itself was individually sponsored.
Correct, and I believe the sponsored idents were then followed by separate sponsorship stings for other companies if the programme itself was individually sponsored.
Also a bit like Dave where parts of the day are channel sponsored, with channel and channel sponsor idents - and then more sponsorships stings if a specific programme is sponsored.
e.g primetime Dave sponsored by Old Speckled Hen and then the programme sponsored by Fiat 500