The TV Sponsorship Thread

mmO2 was demerged from BT in 2002. The sponsorship had been purchased by BT beforehand, and so BT pushed their Broadband.

So, after Jade/Shilpa-gate Carphone Warehouse/Talk Talk basically switched their TV marketing spend from Big Brother to X Factor ?

To answer my earlier question, so far this year DFS have sponsored the following shows :

The Alan Titchmarsh Show
Lion Country
The Door
Divided
The Whole 19 Yards

Presumably making up for not sponsoring Dancing on Ice this year.

I think Challenge have had a few sponsors recently for various shows 'afternoon entertainment on Challenge is sponsored by...' type of thing. I couldn't tell you the companies or products though.

The Wolfman DVD is sponsoring Family Guy on FX at the moment (literally at the moment, I am watching it now).

Strangest sponsorship I ever saw was one of the patterns (Heart) on Avago being sponsored by a dating website a few years ago.

It seems that as well as ITV local weather being sponsored, the local pollen report is also sponsored in the Meridian region.

Since Christmas we've had Confused.com, Mazuma mobile and ChitChat bingo. I assume the Mazuma one is a recurring thing because it was in 4:3 (so if it was a 16:9 programme it'd snap to 4:3 just for the bloody sponsorship) and it had the old Challenge logo (http://www.challenge.co.uk/images/competitions/ChallengeLogo.jpg).

Plus LearnDirect, quite some time ago. (Or, at least, LearnDirect Scotland, in STV-land.)

Both part of the same conglomerate, Constellation Brands, as I've just learned.

Countdown - WellMan/WellWoman vitamins
Granada Weather - Plus Net Broadband

Any advance on this list of current ITV Regional Weather Sponsors :

Anglia > Anglian Home Improvements
Yorkshire > Npower
Tyne Tees > Npower
Granada > Plus Net Broadband

"Original Comedy" on C4 now sponsored by Fosters - a pretty recent change, think it was still Three a couple of weeks ago.

Three stopped a few months back IIRC.

LG phones sponsor most US comedy on E4, although I'm not sure how much consistancy that has - it sponsors Scrubs, The Big Bang Theory etc, and did sponsor new How I Met Your Mother Season 4, but not Season 5 which started the week after 4 had ended! Strangely it still sponsors new Big Bang which is on before it.

Mars Planets still sponsor Friends on E4 (and occasionally on C4 if it isn't under T4). Other sponsors on E4 for Friends were appletiser and radox.

Big Brother sponsor, Freederm reveals it's idents :

Bray Leino has developed 56 different idents to run though the course of the show with the underlying idea “Spotless, every day”. The idents play with the Big Brother method of labelling times in the house, and are designed to show how using Freederm can keep skin clear.

The spots show a group of young people checking themselves in a bathroom mirror, which mimics the 2-way mirror in the BB house and captures some of their exhibitionistic behaviour.

http://www.marketingweek.co.uk/news/big-brother-sponsor-reveals-its-idents/3014414.article

Motoring shows on Dave were sponsored by Halfords until recently but now have a new sponser, can't remember who but they filmed a set of idents especially.
Millionaire on Challenge has been sponsored by askjeeves at one stage.

Rather annoyingly it's webuyanycar.com