Over 75's are seen as a 'captive' consumer as they tend to be the greatest users of BBC services and Freeview along with being most inclined to cough up and pay for a TV licence, as opposed to the younger generation who often has the audacity to watch iPlayer and satellite channels without a TV licence.
Nearly all the BBC’s services for young people have been cut back or eradicated. We’re not inclined to pay for (or use) something that explicitly isn’t aimed at us.
The over 75s I come into contact with don’t feel particularly well served by the BBC, particularly radio. They are intimidated by iplayer, and I can understand why as you are bombarded with a trailer before the programme you’ve selected, and it starts playing the next episode almost as soon as the credits start rolling, whether you want it or not.
There’s a general sense among them that TV ( not just the BBC) is not really aimed at them anymore.
My mother finds it impossible to use iplayer, I normally have to start the programme for her, and then leave her to it
Same applies to DVDs