TV AM on ITV1

I was browsing through youtube, and found a TV-AM promo with it saying "on your ITV1 button"

http://www.youtube.com/watch?v=ib_kZL_-rLk

Can anyone shed any light on this?

TVs produced in the mid-80s used to have buttons labelled ITV1 and ITV2 for the channel 3 contractor and Channel 4 respectively.

Don't imagine there is much light to be shed; at the time an awful lot of TV sets had their preset buttons marked 'BBC1, 'BBC2', 'ITV1' and 'ITV2', and in those days before obsessive corporate branding, TV-am doubtless thought it a perfectly legitimate piece of marketing to advise people to tune to 'ITV1'.

don;t you mine this link: http://www.youtube.com/watch?v=ib_kZL_-rLk

Yes that's the one.

I remember we had a tv like that at the time. Odd to think it said ITV2 on it years before ITV2 even launched!

I could have sworn as a child that we had a Hitachi tv with IBA1 and IBA2. It could be memory playing tricks though.

My primary school's TVs had BBC 1, BBC 2, ITV 1, ITV 2, S channels. We thought it great fun that there should be an ITV 1 and 2. How we laughed.

I remember those TV sets Russ!

There were also quite a few I remember with ITA1 and ITA2 on them.

Yes, also remember that Channel 4 had started only a few months earlier so viewers might have thought that TVam was on Channel 4 or even a new station totally seperate

Um, that link goes to an LNN Christmas Staff Video...