RE
From Broadcast:
http://m.broadcastnow.co.uk/5112309.article
TruTV is honestly unappealing to a large majority of viewers - including myself - that's no wonder why Turner is concerned with this new development.
The glut of crime programming and scarce amounts of new original content are just a piece of the puzzle with the troubles regarding TruTV.
Ratings are also mediocre for its new shows - no wonder why Turner aren't taking risks by filling the schedule with crime shows - a genre already catered for by other channels on Freeview such as CBS Reality and YourTV (even if the latter is utterly poor).
Then you have EPG placement - the lower end of the entertainment section is filled with channels that just feel bland in its content - and TruTV suffers from this.
If it does close - it signals the momentous bad luck that Turner has had with DTT - we all know what happened with Nuts TV - and could join the ranks of abc1 and Virgin1 in the Freeview channel graveyard.
http://m.broadcastnow.co.uk/5112309.article
Quote:
Free-to-air broadcaster TruTV is under threat of closure if owner Turner fails to strike a last-minute funding deal.
Broadcast has learned that US media giant Turneris considering closing the digital channel, which launched in 2014 and airs series such as Ink Master and a raft of true crime programming.
However, it is understood that Turner, which also runs CNN and Cartoon Network among other channels, is in negotiations with an unknown third party over a deal that could save the TruTV from the axe.
International distributors were thought to be shopping some of the shows that air on TruTV in the UK to rival broadcasters at Mipcom.
The channel has struggled to cut through in the competitive free-to-air market, averaging a consolidated all hours audience of 27,000 (0.3%) since the start of the year.
Its biggest show was America’s Got Talent, which averaged 175,000 (0.9%) in July 2016, followed by an episode of Ink Master, which scored 150,000 (0.7%) in August last year.
It also launched high-profile US talkshow Conan, but scrapped the show after it failed to rate.
Turner had planned to move into original commissions for the channel, to build on US shows such as Container Wars, Hardcore Pawn: Chicago and South Beach Tow.
Ian McDonough, senior vice-president and managing director of Northern Europe at Turner Broadcasting said in February 2015: “We want to move quite quickly with this channel, so I don’t think we’ll wait too long. By year two, we want to start looking at UK commissions.”
Turner declined to comment.
Broadcast has learned that US media giant Turneris considering closing the digital channel, which launched in 2014 and airs series such as Ink Master and a raft of true crime programming.
However, it is understood that Turner, which also runs CNN and Cartoon Network among other channels, is in negotiations with an unknown third party over a deal that could save the TruTV from the axe.
International distributors were thought to be shopping some of the shows that air on TruTV in the UK to rival broadcasters at Mipcom.
The channel has struggled to cut through in the competitive free-to-air market, averaging a consolidated all hours audience of 27,000 (0.3%) since the start of the year.
Its biggest show was America’s Got Talent, which averaged 175,000 (0.9%) in July 2016, followed by an episode of Ink Master, which scored 150,000 (0.7%) in August last year.
It also launched high-profile US talkshow Conan, but scrapped the show after it failed to rate.
Turner had planned to move into original commissions for the channel, to build on US shows such as Container Wars, Hardcore Pawn: Chicago and South Beach Tow.
Ian McDonough, senior vice-president and managing director of Northern Europe at Turner Broadcasting said in February 2015: “We want to move quite quickly with this channel, so I don’t think we’ll wait too long. By year two, we want to start looking at UK commissions.”
Turner declined to comment.
TruTV is honestly unappealing to a large majority of viewers - including myself - that's no wonder why Turner is concerned with this new development.
The glut of crime programming and scarce amounts of new original content are just a piece of the puzzle with the troubles regarding TruTV.
Ratings are also mediocre for its new shows - no wonder why Turner aren't taking risks by filling the schedule with crime shows - a genre already catered for by other channels on Freeview such as CBS Reality and YourTV (even if the latter is utterly poor).
Then you have EPG placement - the lower end of the entertainment section is filled with channels that just feel bland in its content - and TruTV suffers from this.
If it does close - it signals the momentous bad luck that Turner has had with DTT - we all know what happened with Nuts TV - and could join the ranks of abc1 and Virgin1 in the Freeview channel graveyard.
Last edited by Rex on 15 February 2017 10:51pm