NG
noggin
Founding member
The other thing to remember about Pop Videos is that they were distributed internationally.
In the UK the BBC often had a choice between a pop video or a studio performance from a UK (and often a US) act. If you were elsewhere in the world - Australia, New Zealand, Canada, continental Europe etc. - bands were less available to perform in your studio - so the pop video was FAR more useful. (The reverse was also true for the few European bands that were internationally successful - like Abba, Boney M etc. who weren't able to perform as regularly in BBC studios, as well as US acts)
In the UK the BBC often had a choice between a pop video or a studio performance from a UK (and often a US) act. If you were elsewhere in the world - Australia, New Zealand, Canada, continental Europe etc. - bands were less available to perform in your studio - so the pop video was FAR more useful. (The reverse was also true for the few European bands that were internationally successful - like Abba, Boney M etc. who weren't able to perform as regularly in BBC studios, as well as US acts)