MI
Setanta is not part of TUTV, it just uses its Xtraview "technology" to broadcast at the moment. One assumes it will become an extra pay-alone channel ala TVX when it launches in the autumn. Don't forget they've got the Premiership next year so they'll want as much exposure as possible.
And I think Eurosport will go the way of the dinosaurs (on dtt). It wasn't a good idea putting it on TUTV as it's not really an incentive - majority of its content is available in some form or another on FTA TV (Winter Olympics, World Snooker, Tour De France, Tennis) and the rest is yawnworthy. Paramount or Living would have been better.
And I think Eurosport will go the way of the dinosaurs (on dtt). It wasn't a good idea putting it on TUTV as it's not really an incentive - majority of its content is available in some form or another on FTA TV (Winter Olympics, World Snooker, Tour De France, Tennis) and the rest is yawnworthy. Paramount or Living would have been better.