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Tomorrow's World returns in new incarnation

Iconic brand somes back (January 2007)

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DV
DVB Cornwall
More than 40 years after it first appeared on our screens, the BBC is to bring back Tomorrow's World.
But while the original programme ran for 38 years in a traditional 30-minute slot, in its new incarnation the Tomorrow's World brand will be used on technology news reports across TV, radio and online.

While the programme itself will not return, elements of the title sequence and the logo of the much-loved BBC series will be used to brand the BBC's technology reporting.

One thing will not change - one of the show's 80s presenters, Maggie Philbin, is returning to present the new Tomorrow's World.

"Bringing the brand back in this way, across TV, radio and online, fits perfectly with technological change," said Philbin. "This will be a great new way of telling this exciting story".

The Tomorrow's World name will be used to flag up features and analysis of new technology stories. Philbin will make her first appearance on the BBC Breakfast programme on BBC1 on Monday.

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CF
C4Fan
Is this the one with the blue titles and the baby in swimming the pool?
PT
Put The Telly On
Thats the exact one I remember... from the early nineties? The Howard Stableford era?
BR
Brekkie
Why can't the BBC just allow things to rest in peace!

Resurrecting the brand to give greater prominence to a handful of reports on Breakfast and online really is just an insult to the original programme.
DV
DVB Cornwall
official Press release ...

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adamiow
Brekkie Boy posted:
Why can't the BBC just allow things to rest in peace!

Resurrecting the brand to give greater prominence to a handful of reports on Breakfast and online really is just an insult to the original programme.


It could lead the way to resurrecting the programme. It should have never ended!
PO
Pootle5
adamiow posted:
Brekkie Boy posted:
Why can't the BBC just allow things to rest in peace!

Resurrecting the brand to give greater prominence to a handful of reports on Breakfast and online really is just an insult to the original programme.


It could lead the way to resurrecting the programme. It should have never ended!


I didn’t like what it turned into during the Peter Snow era so wasn't so sorry to see it go at the time, but I do miss an easily accessible topical science showcase; surely BBC4 could accommodate a fully fledged return!

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