DV
More than 40 years after it first appeared on our screens, the BBC is to bring back Tomorrow's World.
But while the original programme ran for 38 years in a traditional 30-minute slot, in its new incarnation the Tomorrow's World brand will be used on technology news reports across TV, radio and online.
While the programme itself will not return, elements of the title sequence and the logo of the much-loved BBC series will be used to brand the BBC's technology reporting.
One thing will not change - one of the show's 80s presenters, Maggie Philbin, is returning to present the new Tomorrow's World.
"Bringing the brand back in this way, across TV, radio and online, fits perfectly with technological change," said Philbin. "This will be a great new way of telling this exciting story".
The Tomorrow's World name will be used to flag up features and analysis of new technology stories. Philbin will make her first appearance on the BBC Breakfast programme on BBC1 on Monday.
from Subscription Site
http://premium1.uploadit.org/ChrisCornwall3/logos/logomedgu.JPG
But while the original programme ran for 38 years in a traditional 30-minute slot, in its new incarnation the Tomorrow's World brand will be used on technology news reports across TV, radio and online.
While the programme itself will not return, elements of the title sequence and the logo of the much-loved BBC series will be used to brand the BBC's technology reporting.
One thing will not change - one of the show's 80s presenters, Maggie Philbin, is returning to present the new Tomorrow's World.
"Bringing the brand back in this way, across TV, radio and online, fits perfectly with technological change," said Philbin. "This will be a great new way of telling this exciting story".
The Tomorrow's World name will be used to flag up features and analysis of new technology stories. Philbin will make her first appearance on the BBC Breakfast programme on BBC1 on Monday.
from Subscription Site
http://premium1.uploadit.org/ChrisCornwall3/logos/logomedgu.JPG