JA
There's no legal reason why not, but most channels do not want a rival advertising saying something like turn over now, or in X minutes.
Didn't the IBA have to intervene, when some ITV companies refused to sell advertising time to Sky and BSB back in 1989 ?
Yes, I remember seeing a news report on it somewhere once. TVS said they were still going to stick to their guns and refuse to broadcast ads for Sky and BSB despite the ruling (though whether they actually did is another question).
Is there a reason why they can't?
There's no legal reason why not, but most channels do not want a rival advertising saying something like turn over now, or in X minutes.
Didn't the IBA have to intervene, when some ITV companies refused to sell advertising time to Sky and BSB back in 1989 ?
Yes, I remember seeing a news report on it somewhere once. TVS said they were still going to stick to their guns and refuse to broadcast ads for Sky and BSB despite the ruling (though whether they actually did is another question).