Nobody remembers Daybreak or Good Morning Britain before their current incarnations. Plus GMTV is a very unusual name, born only because of copyright reasons of Sunrise.
The discussion is about whether they would bring back GMTV, i.e. with all the connotations that came with the brand, not whether in 20 years when everyone forgot it existed would marketing experts come up with a new, original name GMTV...
Wrong wrong wrong. People do remember the original Good Morning Britain, and remember it with fondness. That's why there's a degree of disappointment over the current incarnation.
Wrong. Wrong. Wrong.
People remember TV-am rather than the individual strands and any disappointment with GMB has nothing to do with memories of 30 years ago.
If you say "TV-am" to people and the first words out of their mouths will probably be, "Good Morning Britain", probably followed in close proximity by "After Nine", "Wide Awake Club", "Wacaday" and "Frost On Sunday".
People remember both TV-am, and some of the individual programme strands. Not many of them, only a few, but some of the individual programmes and presenters are remembered. You probably won't get people remembering "TV-am Reports", "Daybreak" or "The Morning Programme", you probably won't get people remembering the sports preview programme, whose name I have forgotten, that was hosted on a Saturday morning before children's programmes. And I'm pretty sure most people won't remember that Anne Diamond did a Sunday morning show for a while during one of David Frost's summer breaks as I recall.