Thunderbirds Are Go Trailer

Such a good idea as I'm sure that thunderbirds are go and fort boyard: ultimate challenge would both appeal to a family audience. It would offer something different than the other terrestrials at that time and give the channel a break from Jeremy Kyle.

I do think they should leave it around 5pm or a tad later with a repeat on the Sunday morning/evening on the CITV channel.

Putting it on at 8 means that ITV gets all the ad revenue, putting it on after 9.25 means STV and UTV get a cut if they chose to show it.

Don't know whether that really is a consideration or not

ITV would still get more ad revenue in a later slot surely due to the higher available audience.

Yeah, that's true, and have you seen how many comments there are on that Facebook post I linked to? And most of them are in agreement. Should've been on at teatime. The admin of the Facebook page defended the decision saying that we can always use ITV Player... but you do not market a 8am show at 10pm, you just don't! I don't care what they say, someone in the scheduling department didn't use their Brains (excuse the pun). It won't be in the TV listings for the main channel (which will just say CITV), so a lot of people will know the show exists, but not realise that anything after the second episode has been scheduled. People don't look on ITV Player for something that hasn't aired yet, do they?

(whole other issue but one of the reasons the BBC3 plan is so flawed!)

If it was airing at 8am having had very little fanfare we wouldn't think twice about it - but the promotion effort for the slot does not make sense at all. ITV have basically spent months advertising a show which they're now saying they haven't got a 30 minute slot each week for.

Lets be honest here, the current trouble with ITV and its failure to give the series a decent time slot shows HOW ITV really has given up on Saturday night telly apart from a few slots. Back in the day ITV had the news and sport results at 4.45 - 515 or 5.30 then straight into an evening line up of Telly, Gameshows, Dramas, films, talk show etc.

Now the news is pushed back to 18pm/18.30 and itv just starts at 7pm, if Jonathan Ross is not on which is 30 weeks of the year, ITV is kind dead after 9pm.

That's why it makes even less sense - it's not like they haven't got the time and in the 6pm hour they don't have to be too worried about ad revenue (indeed that might be why the premiere is at 5pm rather than 6pm).

Surely all that is completely at odds with them running new content at 5pm?

Possibly the first new programming in that time slot for years?

It's probably there because it's a risk, yes there is a lot of interest as it is a revival of a classic show, but that often translates to hardly any actual viewers and before you know it you'd have a 1m kids show airing as a lead in to Takeaway/BGT in prime time. An episode of YBF is much less of a risk.

Remember the CITV birthday weekend that had many on the Internet glued to their seats all day, but translated to quite poor actual numbers.

CITV got some of its best ratings it ever got from that weekend. Again there is nothing wrong with ITV pushing this out at 5.30.

It was the best ratings they'd ever had, bar none. But ITV clearly didn't care. Dangermouse got revived as a direct result of it's success on CITV Old Skool Weekend, but it's going to be on CBBC.

Theme preview: https://soundcloud.com/irmguide/irmg-thunderbirds-are-go-theme-tune-preview-from-sara-cox-on-bbc-radio-2

Hard to judge with Sara Cox talking all over it and fading through to the original halfway through.