This Morning

Here’s the press release

https://www.itv.com/presscentre/press-releases/morning-air-sundays

It’s for 10 weeks.

ITV seem to have suddenly taken an interest in Sunday mornings as they’ve also commissioned 2 new cookery shows to be aired either side of This Morning Sunday.

Is it Sunday Side Up & Sunday Scoop?

Sunday Side Up was actually pretty decent. Not amazing but had the potential to be.

Isn't this just this morning weekend from 8 years ago?

It really doesn't feel like this is Holly's 10th year on This Morning.

It will by the end of the year. 10 years of Holly & Phil...there's no way they're going to let this anniversary pass quietly.

Do we think it’ll be live or pre-recorded after the usual Friday show?

I imagine they'll make a bigger deal of it in September.




It's likely to be prerecorded.

They introduced the new lineup today, in their own menu style:

So because Studio 3 is available to them on Friday afternoons, This morning will no doubt pre-record the Sunday edition around 3.00pm on Fridays for Sunday transmission. I wonder how it will do ratings wise?

Presumably it's because they've seen the success of Channel 4's Sunday Brunch and fancy a piece of the action. Though putting food and features against a food and features programme seems odd as they're going after an audience that's already catered for. Has it been confirmed that it will be a pre record? Though I suppose a its only for an hour it will be the weeks highlights similar to the old show.

As it's a highlights show - presumably they can knock off a lot of links and stitch the show together in an edit, only having to record any additional content that is Sunday-only. Possibly quicker than recording as-live (and would allow Friday content to be dropped in)