This Morning

Cleanest copy I've found so far here.

We are yet to see the performance area I believe, assuming it still exists.

Is that not the place with the Million pounds?

The million pounds was only on the shows on Tuesday. Since then they've just shown VTs of Jeff and Alison promoting the competition as per usual.

It seems like they have moved the sync from the music and the titles. On launch day, Holly and Phil looking at each other happened on a beat, where as today's titles the beat happened way after that and once the logo was on screen.

Maybe on Vimeo or Dailymotion or something?

No, the million pound location is fashion area. It's all on the timelapse: http://www.itv.com/thismorning/hot-topics/this-morning-studio-time-lapse

I am wondering if now they have made the fashion area multifunctional, they have got rid of the performance area?

ITV Daytime isn't my cup of tea, but having watched two shows now, I can't help but feel there is a slight ego-fest thing going on here. We've had promos suggesting Phil and Holly are a classic pairing like Morecambe and Wise, the naff titles complete with celeb Phil stopping to have a selfie, their names included in the show title, and now the chit-chats about their celebrity BBQs during the summer, and what they both think of current affairs. On Monday, Phillip even said to Holly: "This will be the interview everyone's been trying to get" (ie talking to her about being a mum).

The website even tells you what she wears and her make-up secrets. Who needs guests, when the presenters can just talk about themselves?!

Fair play to ITV for somehow managing to feed it's viewers a diet of features, cookery, make-up, X-Factor and soap gossip from 6am to 1.30pm daily, with a bit of Jeremy Kyle in between.

As you can guess, I don't care for the content, but the studio and the views do look good in this look - even if the lighting is off in places and the crew keep walking in front of the cameras.

Certainly, which has been enhanced since Holly replaced Fern in 2009 along with the change in format to accommodate younger viewers.

On one hand, the BBC are beating ITV's flagship daytime show with a cheap pre-recorded schedule of factual output. On the other, ITV are providing a niche of downmarket programming which gets them sponsorship and product placement for their target audience for TM.

This Morning is a classic zoo TV format really - if you don't like what you're watching they'll be something else in a few minutes. They've had their own reporter on location all week for the migrant crisis and still cover things like health and agony issues which aren't really covered by other programming.

TBH GMB and This Morning aren't that dissimilar to American and Australian morning programmes. I remember when I was in Sydney for a few weeks and watched Sunrise followed by The Morning Show while recovering from jet lag and aside from the change of presenters, it was felt like one five hour programme. At least Jeremy Kyle does provide a break between GMB and This Morning.

What would you rather see, ITV doing something different (even if you don't like it), or ITV going up against 'Homes Under the Hammer' and 'Bargain Hunt' with their own imaginatively titled knock-offs, 'Houses up for Auction' and 'Deal Finders'