Possible the titles could change with the move anyway, or at least in September if it has been three years. As I've said before the easy way to change them but keep them Phillip and Holly focused (so "on brand") is to change the ending so it's Phil and Holly on the sofa tuning into This Morning, rather than walking into the studio to host it.
Why does that remind me of the 2014-15 Lorraine titles?
Because Lorraine is rarely there to host her own show either? That actually kind of highlights why ITV Daytime don't see it as a problem - they get away with it at 8.30am so no reason they can't a couple of hours later too.
Because Lorraine is rarely there to host her own show either? That actually kind of highlights why ITV Daytime don't see it as a problem - they get away with it at 8.30am so no reason they can't a couple of hours later too.
But Lorraine doesn’t have a regular stand in every Friday, so I guess it’s easy to see the argument.
Seeing this made me think - could something like this be done for the summer run (i.e. when the audience is fully aware (or, at least, should be) that Phillip & Holly are away), with various This Morning family faces in the picture frames, accompanied by what is coming up on the show, followed by an image of Eamonn & Ruth?
I know that this is similar to opening titles of years gone by (most recently, having photos of the presenters appearing at the end), but it would provide a less generic sequence for presenters who, in my opinion, are far more than just stand-ins.
The generic Phillip & Holly sequence would still work in February and October when there are variations in the half-term holidays, but seeing two presenters walk towards a studio in the opening titles and then be met with two other presenters actually presenting is really bizarre (I can't image what less informed viewers think!).
Just to point out, this isn't a dig at either pair of presenters...I absolutely love watching both Phillip & Holly and Eamonn & Ruth; this is just a suggestion to aid continuity, so to speak.
Because Lorraine is rarely there to host her own show either? That actually kind of highlights why ITV Daytime don't see it as a problem - they get away with it at 8.30am so no reason they can't a couple of hours later too.
But Lorraine doesn’t have a regular stand in every Friday, so I guess it’s easy to see the argument.
Only because Friday's show is recorded, I think Thursday was at one point too.
I cannot cope with how many times this has been discussed. The programme is This Morning with Phillip and Holly. That's the brand they're selling to agencies, and that's the most attractive brand to advertisers.
Strange then most comments on Web sites and social media prefer Amon and Ruth. “This Morning” is a brand that is bigger than its presenters, just as “Blue Peter” and the actors on “Coronation Street”
I cannot cope with how many times this has been discussed. The programme is This Morning with Phillip and Holly. That's the brand they're selling to agencies, and that's the most attractive brand to advertisers.
How did they cope before September 2015 then, when it was just 'This Morning'? They had pictures of Phillip & Holly and Eamonn & Ruth in the opening titles for when either was presenting, yet people still knew the former presenters were the main presenters, with the latter taking the helm on Fridays and during the holidays.
Strange then most comments on Web sites and social media prefer Amon and Ruth. “This Morning” is a brand that is bigger than its presenters, just as “Blue Peter” and the actors on “Coronation Street”
It's still frightening enough to think that TM has lasted longer without Richard and Judy than it did with them...
And Phil has now hosted 3 years longer than they did. Do agree the brand is bigger than the hosts but no coincidence their names were added at a time when they were both openly saying if one left they'd both leave. Ironically I'd actually say since that happened the show has been happier to give Eamonn and Ruth a higher profile.
Phil said on the show today whilst talking to Brian Conley about the demolition of the studios that they have been recording the view for the last 18 months so that the new studio has the same view with the weather matched up to the live weather.
In an ideal world, they would put a camera up and have a live feed, but I guess they thought it will fail at some point and become an issue.
