This Morning

All depends how you shoot it though - it's entirely possible to shoot an exterior item without it being jarring.




If they have a bottomless budget - sure. There's a big difference between staging a decent-sized OB and running cameras back to your main gallery (particularly if you can commute cameras and/or operators)

Special snowy titles today with Ruth and Eamonn.

The opening titles for yesterday's Mother's Day special with Eamonn & Ruth:


Seeing this made me think - could something like this be done for the summer run (i.e. when the audience is fully aware (or, at least, should be) that Phillip & Holly are away), with various This Morning family faces in the picture frames, accompanied by what is coming up on the show, followed by an image of Eamonn & Ruth?

I know that this is similar to opening titles of years gone by (most recently, having photos of the presenters appearing at the end), but it would provide a less generic sequence for presenters who, in my opinion, are far more than just stand-ins.

The generic Phillip & Holly sequence would still work in February and October when there are variations in the half-term holidays, but seeing two presenters walk towards a studio in the opening titles and then be met with two other presenters actually presenting is really bizarre (I can't image what less informed viewers think!).

Just to point out, this isn't a dig at either pair of presenters...I absolutely love watching both Phillip & Holly and Eamonn & Ruth; this is just a suggestion to aid continuity, so to speak.

Hopefully, the studio move will see a refresh of the titles.

I'd been really interested to know who is actually behind the decision not to give Eamonn and Ruth their own titles (whatever the quality in comparison to the normal) - management deciding that Phil and Holly are the brand or the talent dictating the rules.

It is a bit of a joke considering that if you are a regular viewer, you know who Eamonn and Ruth are and I'm sure many wonder why they don't have their own version. Indeed, for irregular viewers, they may watch never seeing Phil and Holly!

What does it matter *who* is behind the decision? The logic is sound. Holly & Philip are the brand (particularly Holly) and what bring in the advertisers. Eamon and Ruth are perfectly competent but they don’t have the same appeal. Holly represents an aspirational image and lifestyle.

They'll have to change the titles this summer as the generic ones used last year are wholly based on studio 8.

Not denying that Phillip and Holly attract a very wide audience.

My point is that if time and money can be spent on creating generic opening titles, such as those used last year for the summer run, with no reference to Phillip & Holly, why has there been no effort to create opening titles with a picture of Eamonn & Ruth at the end (just like they previously used prior to the 2015 refresh)?

Possible the titles could change with the move anyway, or at least in September if it has been three years. As I've said before the easy way to change them but keep them Phillip and Holly focused (so "on brand") is to change the ending so it's Phil and Holly on the sofa tuning into This Morning, rather than walking into the studio to host it.

Certainly one way of doing it.

The move to implement the Phillip & Holly brand on the show: was this decided in 2015 in preparation for Holly's return from maternity? There must have been some concern on how much of the audience had been retained in the time she was absent and this was deemed as a way to rescue it.

I'll be interested to see how, or if, the titles change with the studio move.

Did the audience numbers significantly change when Holly was absent?

This is what I'm wondering. When Holly returned, they seemed to push the '...with Phillip & Holly' branding further than they ever have before, almost as if they were worried about the on-screen chemistry being lost. Either that or, as I say, they needed to quickly re-attract a portion of their viewers who may have been thrown by Holly's stand-ins (a lot of people seem to complain about Amanda's presenting on social media).

If this is the case, my original point was that I don't see why there couldn't be at the very least a nod to Eamonn & Ruth in the opening titles on Fridays now that Phillip & Holly have proved that the chemistry between them remains firmly in place (I don't think they'll ever lose the spark to be honest!).

I cannot cope with how many times this has been discussed. The programme is This Morning with Phillip and Holly. That's the brand they're selling to agencies, and that's the most attractive brand to advertisers.