This Morning

Personally I don't see that much of a difference between getting from central London to TVC or Elstree. But I speak as a non Londoner...

Can someone explain to me why the opening titles don't always play in time to the music. I know it's a random question but it's something that I've always wondered.

The first shot of the tower bridge seems to play out longer sometimes with the music starting at random points. When the final shot forms with the logo and the presenter names, the music has already finished by the time the screen fades to the studio.

From what I've gathered, the last note in the music should play when Holly's name appears after the logo, with the music finishing once the screen has faded from the titles to the studio.

It's like someone has to press start on the titles, and then rush to hit start on the music.

^^^ You're not the only one who's wondered this. I've also noticed it on a few occaisons

Surely with regards to the ITV Daytime shows, the talent have cars to collect them and drop them off? Not sure how that would be much different than it is at TLS.

I'm left wondering again why they didn't film Christmas titles with Eamonn & Ruth. Both couples could have been on the shoot and shots filmed between them. Fair enough if they were only doing friday's but 6 out of the 15 Christmas programmes have been presented by Eamonn & Ruth.

Because it's This Morning with Phillip & Holly

THAT'S the brand, that's what gets them brilliant sponsorship deals and that's what pays the bills.

People can keep asking the same question about this time and time again, but the answer will remain the same.

Same reason why Lorraine remains Lorraine, because it’s her show whether she’s there or not.

Yet it was ok to remove all reference of them from the titles during the summer?

I don't get it. The show has been going over 25 years and now they need to add the names of only 2 of the presenters to get a good sponsorship deal?

I get that the Phil and Holly combo has boosted figures but it seems to be a weird old marketing thing for some extra dosh.

Eamonn and Ruth got their names added over the summer at least. I hope when they move buildings they might change it to add Eamonn and Ruth - it just looks stupid when Phil and Holly aren't in that day.

I think it's OK to question whether the actual brand (rather than the programme title) is 'This Morning' or 'This Morning with Philip and Holly' though... (A brand isn't a title after all, nor is it a logo). I know a LOT of people who always just call the show 'This Morning' and think of Philip and Holly as being the current presenters of the show, rather than it being 'their' show. Far fewer people call the show 'Philip and Holly' as used to call the original show 'Richard and Judy' in my experience... In fact I've never heard 'Philip and Holly' used in the same way as 'Richard and Judy'.

I think sometimes the relative importance of presentation talent and production talent/format is tilted too much in the talent's direction. 'This Morning' is 'This Morning' whether Philip and Holly are presenting or Ruth or Eamonn, particularly when the consistent on-screen team around them remains the same.

Lorraine is a different kettle of fish, the show is based around her. This Morning is far less based around Philip and Holly...

Has it boosted them hugely? Are the ratings better with Holly than they were with Fern?

I suspect that ITV probably don't want to spend extra money on filming extra titles.