"This Is What We Do"

anyone know where I can see the Perfect Day ad again?

thx

that'd be perfect as an ident

This is a really strong marketing campaign. It will work well on billboard adverts as well as online - the slogan 'this is what we do' has a sort of duty-bound feel to it - like they -will- do something, regardless of difficulty.

I must say though, I think a sting sound effect on the 3 cubes logo would be good - perhaps like the BBC DVD sound (the 5 second accoustic guitar tune)

I agree with this idea. I think it would improve that final sequence forming the logo greatly.

I think around the early 90's, appending BBC promotions they had the logo (of course in the classic slanted boxes) just on a black background with a short, somewhat sombre piece which I think was predominantly piano, very striking; also used as the BBC Video sequence of the era.

with "you make it what it is" underneath it IIRC

I'm surprised nobody has mentioned that the "This is what we do" promo breaks the BBC guidelines on use of the BBC logo - though thankfully the brand police isn't quite as all controlling as it once was.

The guidelines for using the BBC logo state that the logo itself should be treated as a single entity, and the blocks not animated separately (in fact I don't think they're supposed to be animated at all...)

Any form of separation of the three blocks is (was) deemed to be "destroying" the logo... In other words - if you do move the logo, it should move as a single item, rather than the three blocks having independent motion (as they do in the current promo as they rotate as if cube faces)

I remember Top of the Pops caused a bit of a stir when the BBC logo in their opening titles animated on as three items, not a single item.

http://www.youtube.com/watch?v=JBnIcMreuos&search=bbc%20perfect%20day

Fast becoming a useful site that youtube. Thanks for the link. And nice to see Noel Edmonds head popping up at the end on a slide for BBC Radio 2 in the days before the neon (or seemingly any) logo.