: Since a lot of you seem to talk about The View and bring it up in the Loose Women thread do you think the show would do well over in the UK? They don’t really have sponsored content, rather promotional consideration (such as giveaways).
Oh I'd say the View Your Deal segment is 100% sponsored content.
Isn't View Your Deal not that far from when This Morning has Steve Wilson going through gadgets or Easter treats?
The presentation is similar, but the deals advertised are exclusive to ViewYourDeal.com, and ABC receives commission from every product sold.
I wonder whether they exploit some sort of loophole because they don't get paid for the airtime as such, but in the UK it would certainly be considered a paid for promotion.