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Whataday9,933 posts since 13 Sep 2001
HTV Wales Wales Today
Edit : Since a lot of you seem to talk about The View and bring it up in the Loose Women thread do you think the show would do well over in the UK? They don’t really have sponsored content, rather promotional consideration (such as giveaways).


Oh I'd say the View Your Deal segment is 100% sponsored content.
Rkolsen2,721 posts since 20 Jan 2014
BBC World
Edit : Since a lot of you seem to talk about The View and bring it up in the Loose Women thread do you think the show would do well over in the UK? They don’t really have sponsored content, rather promotional consideration (such as giveaways).


Oh I'd say the View Your Deal segment is 100% sponsored content.


I normally turn off before that stuff (as it is almost 99.9% never relevant to me - one time I did buy some reusable bags and horrific reusable straws - after a few washes they tasted like rubber) so I never read the fine print. Incidentally Today does Steals and Deals, before it was promotions but just recently they run a disclaimer that NBCUniversal gets an affiliate fee for ever purchase made through a direct link.
Don’t let anyone treat you like you’re a VO/SOT when you’re a PKG.
all_night397 posts since 2 Apr 2016
Anglia (West) Look East (West sub-opt)
Edit : Since a lot of you seem to talk about The View and bring it up in the Loose Women thread do you think the show would do well over in the UK? They don’t really have sponsored content, rather promotional consideration (such as giveaways).


Oh I'd say the View Your Deal segment is 100% sponsored content.


Isn't View Your Deal not that far from when This Morning has Steve Wilson going through gadgets or Easter treats?
Whataday9,933 posts since 13 Sep 2001
HTV Wales Wales Today
Edit : Since a lot of you seem to talk about The View and bring it up in the Loose Women thread do you think the show would do well over in the UK? They don’t really have sponsored content, rather promotional consideration (such as giveaways).


Oh I'd say the View Your Deal segment is 100% sponsored content.


Isn't View Your Deal not that far from when This Morning has Steve Wilson going through gadgets or Easter treats?


The presentation is similar, but the deals advertised are exclusive to ViewYourDeal.com, and ABC receives commission from every product sold.

I wonder whether they exploit some sort of loophole because they don't get paid for the airtime as such, but in the UK it would certainly be considered a paid for promotion.
noggin14,318 posts since 26 Jun 2001

Edit : Since a lot of you seem to talk about The View and bring it up in the Loose Women thread do you think the show would do well over in the UK? They don’t really have sponsored content, rather promotional consideration (such as giveaways).


I'm sure it was on-air here in the early 00s when I had a Tivo connected to my Sky box, as I used to watch it reasonably regularly. I guess the fact it's not carried by any major channel here now tells the story it didn't do so well? It is a very acquired taste if you aren't an American.


Was it not on Diva TV at one point (this would have been around the late noughties)? I remember they started out with quite a varied lineup, but then for its last year or so on air it was virtually wall-to-wall Oprah.


I'm talking pre-2004 - I'd stopped using a Sky Digibox-fed-Tivo by then.
The SNT Three836 posts since 17 Sep 2005
Anglia (East) Look East

Oh I'd say the View Your Deal segment is 100% sponsored content.


Isn't View Your Deal not that far from when This Morning has Steve Wilson going through gadgets or Easter treats?


The presentation is similar, but the deals advertised are exclusive to ViewYourDeal.com, and ABC receives commission from every product sold.

I wonder whether they exploit some sort of loophole because they don't get paid for the airtime as such, but in the UK it would certainly be considered a paid for promotion.


In any case if they did want to broadcast The View in the UK, View Your Deal tends to be tagged onto the end of the show (and not every day) so it would be easy to edit out.
Whataday9,933 posts since 13 Sep 2001
HTV Wales Wales Today
Then you would have some episodes shorter than others. And they'd no doubt need to edit the show to fit our commercial breaks. I'm not sure a broadcaster would feel it's worth it (even though I think it would be popular if treated well).