the stv thread

That's the skate park in Kelvingrove Park - the tower in the background is that of Glasgow University.

That's exactly what I was going to say!

Altogether (scotland...), I think these idents are really good. They've certainly got more energy and meaning than ITV1's idents.

What a load of horse! SMG are still showing a load of crap regardless of the rebrand to the British Steel logo.

Well, I knew that one day Grampian TV would disappear... to be fair, I was expecting it to go straight to "ITV1 Scotland" or something, but I guess this is just a stepping-stone. It's a shame, Grampian was once a top-notch operation, now it's just a regional news programme in a shack...

To be fair, I haven't actually watched a programme on ITV1 in a good while now. Everything I want I seem to find on the BBC or Channel 4. Funny, that.

I quite like them too - much better than I expected. Have they gone down to one announcer a day now - noticed the same voice was on all day yesterday.

I'm loving the catchphrase. I plan to say it all day, as I'm in border, people will think that I am fresh and vibrant

Er, what do you expect them to do? Show a clip of the last time Scotland won?

I can see the resemblance, but it's quite blatently diffrent to the old British Steel logo - which was 2 'C's interlinked

I know this is just nit-picking, but don't you think STV should have made idents for during the night, with softer music, and maybe set at that time?

Dunno, a few shots of 1967 might not be bad...

It's surely common sense, in all seriousness, if you're broadcasting to Scotland that a different advert is required. Whether it's right or wrong, the majority of people in Scotland don't want England to win and are therefore not going to identify with the bloke jumping up and down at the 1966 non-goal on his telly.

Can't see how difficult it would be to get some stock footage of some of the top players from the Champions League, do a voiceover along the lines of 'some of the players you'll see this summer on STV', and shove the logo at the end. Alternatively some shots of dejected Scottish fans, say something like 'we might not be there, but we can still enjoy it', and cut to them cheering in a pub (possibly at England being knocked out )

I know their promo people are away, but how difficult would it be to knock something quick up like that?

No but they could have shown clips of all teams taking part NOT just England??

Grampian TV DOES still exist! Walk along Aberdeen's beachfront, and you will see the sign denoting that it still continues to sponsor the Aberdeen Eye (think London Eye - Dinky Toy Version)

As for the idents, the best on the ITV Network, if only because they look nothing like the dreadful "ITV1" ones. Given this, I wonder if ITV PLC have a view on one of their "partners" adopting a completely new look that bears no comparison to theirs.

Nothing will ever fully compensate for the loss of the Grampian TV brand, but SMG's stock will surely rise if they can find some way of putting on better programming...