Well, better than ITV1 but I still don't think it's any better than what we had before; the blue squares package looked slicker IMO and was a very nice design as evidenced in some of the logo-only newsy/sombre idents of that era, which has now passed us.
I maintain it does look fresh, but at its worst it makes the serious BBC ONE idents look like absolute masterpieces. Some scenes have some level of visual appeal, but others like the catwalk/model are just no-no.
The idea of passing the logo around generally seems unnecessary, kind of like a gimmick; it would probably look better if the logo was only shown in the 2D overlaid form, preceded by scenic shots. These such wide shots that do not focus on any one person, look the best.
My verdict at the end of the day:
STV's new look is alright at best, if only due to comparatively poor ITV package (ITV1 is inferior, ITV2 and 3 are so-so).
That said, the ident with the bike & board tricking (which I haven't seen before just now) has a very nice final shot for the logo background; the variation of the soundtrack also sounded more high-energy with a dancey/techno synth running through it.
http://www.rp-networkservices.com/tvforum/uploads/stvidentbike2.jpg http://www.rp-networkservices.com/tvforum/uploads/stvidentbike3.jpg http://www.rp-networkservices.com/tvforum/uploads/stvidentbike4.jpg http://www.rp-networkservices.com/tvforum/uploads/stvidentbike5.jpg
Download Video Clip
Anyone know where in Scotland this ident was shot?