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Charlie Wells3,903 posts since 26 Nov 2003 Moderator
Anglia (West) Look East (West sub-opt)
Rather than saying they’ve done well to launch in these circumstances, they’ve deliberately launched in these circumstances, as it wasn’t supposed to start for a few weeks yet.

I imagine it may also help them to iron any teething issues new programmes have with less negative feedback than normal. I'd like to think most viewers will understand that the current climate means programmes have a stripped back crew and can't contain all the features it might normally have.
"Listen, we've all got something to bring to this conversation, but from now on what I think you should bring is silence." - Rimmer
Johnr632 posts since 6 Apr 2004
Wouldn't be surprised if they take a break before launching the show properly - maybe do this for three months or so then launch properly in the autumn.


Three months?! I read 2 weeks somewhere!

Also not sure if it would be better 12:30 - 1:30 to avoid the 30 minute clash with the end of This Morning
bilky asko5,796 posts since 9 Sep 2006
Tyne Tees Look North (North East)
Wouldn't be surprised if they take a break before launching the show properly - maybe do this for three months or so then launch properly in the autumn.


Three months?! I read 2 weeks somewhere!

Also not sure if it would be better 12:30 - 1:30 to avoid the 30 minute clash with the end of This Morning


An advert on ITV for the programme advertises it as being "this month".
Amber Avenger173 posts since 15 Jun 2017
Granada North West Today
An advert on ITV for the programme advertises it as being "this month".


I believe there are restrictions on advertising specific times of shows when channels buy advertising times on other networks, hence you do tend to get the vague launch dates of "This Week/This Month"

This tweet from Scott Bryan adds a bit of colour to the process of getting the show on air



Whataday10,855 posts since 13 Sep 2001
HTV Wales Wales Today
Obviously a lot of it hinges on what you think of Steph. Personally I have to say her success has totally gone over my head. I just don't get the hype. Wholly inoffensive as part of a wider presenting team, but worthy of a self-titled show? Not for me.

Not to mention my hatred of anything called The *** Show.
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Markymark8,228 posts since 13 Dec 2004
Meridian (North) South Today
Obviously a lot of it hinges on what you think of Steph. Personally I have to say her success has totally gone over my head. I just don't get the hype. Wholly inoffensive as part of a wider presenting team, but worthy of a self-titled show? Not for me.


She's not, nor ever has been my cup of tea either. I wish her well with her prog of course.
Cando1,667 posts since 8 Mar 2012
London London
Always found Steph much more watchable outside of Breakfast and this is a tough way to launch a show, especially as C4 could have just delayed till normality returns, but from the 10 minutes or so I saw given the circumstances it is a worthy effort and not worth criticism for the sake of it. I do think non-news based live shows are important now and this is the only show that ticks the box for C4. It is not going to be perfect by any stretch of the imagination but getting something to air early should be applauded.


I wonder why Channel 4 picked 12pm as that's a fairly competitive slot with Bargain Hunt and This Morning/Loose Women.


I suspect they're trying to purposefully avoid News at One which was getting nearly 5m at points last week.
It's pretty much 'The One Show' at midday.


Two senior editors from The One Show (one who was even involved in the original Birmingham pilot run)have been poached for this. Along with the planning Editor from BBC Breakfast.
Peter Fincham's production company is co producing it. He launched The One show when he was controller of BBC 1.
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