I don't really get what her target audience is. The obvious target audience is surely watching Loose Women.
At that time you'd almost be using someone with her background for a Working Lunch type show - and indeed in current circumstances with many working from home that sort of show could indeed work again.
I do worry that it seems like they’ve created a show without first figuring out what it is and who it’s for. I think the initial series suffered from “tell us via Zoom how you’ve been coping with lockdown” fatigue, because they hadn’t really developed much of a format beyond that. A show that isn’t born out of necessity and purpose is doomed to failure.
That said, Steph is a talented broadcaster and has something of a Stephen Mulhern touch for turning a mediocre format into something vaguely watchable.
I’d have gone for 2-4pm personally, that’s where the other channels lose focus slightly.