JC
Well presumably this is to counterbalance the loss of the teen-centric BBC Switch brand that had hived off teens from CBBC? Now BBC Switch has been cancelled, CBBC re-gains teens in their remit?
I didn't know BBC Switch had been axed - it was a poorly thought-out idea however and I think most teens don't even know it exists! I think CBBC would need a rebrand if it's to attract a teen audience after 7 though, and given the channel's recent success I think this would be something the BBC would be reluctant to do.
I also agree with Brekkie - depending on what type of teen programmes these are it might be better to put them on BBC Three at 7. It seems more logical to direct teens to BBC Three and these viewers may then stay with the channel as they become older so increasing BBC Three's audience? Most programmes on BBC Three at 7 are repeats anyway - Doctor Who, Total Wipeout etc... Teen programming could slot here reasonably well.
Huge U-turn there, though I think it's definitely a good move. CBBC worked well in the past when it was aimed at children but also teenagers. It will be interesting to see how they brand the teen offering post seven o' clock -many teens now wouldn't think about tuning into CBBC as it is definitely seen as being for primary school children!
Well presumably this is to counterbalance the loss of the teen-centric BBC Switch brand that had hived off teens from CBBC? Now BBC Switch has been cancelled, CBBC re-gains teens in their remit?
I didn't know BBC Switch had been axed - it was a poorly thought-out idea however and I think most teens don't even know it exists! I think CBBC would need a rebrand if it's to attract a teen audience after 7 though, and given the channel's recent success I think this would be something the BBC would be reluctant to do.
I also agree with Brekkie - depending on what type of teen programmes these are it might be better to put them on BBC Three at 7. It seems more logical to direct teens to BBC Three and these viewers may then stay with the channel as they become older so increasing BBC Three's audience? Most programmes on BBC Three at 7 are repeats anyway - Doctor Who, Total Wipeout etc... Teen programming could slot here reasonably well.