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The start up music used by LWT was called "A Well Swung Fanfare" by the Oscar Brandenburg Orchestra, who also recorded several pieces for the testcard on the BBC. Start up sequences on ITV now seem such a bizarre concept compared to today's broadcasting market: 5 minutes of music, slides, strangely formal announcements and (sometimes) scratchy film stock footage of the broadcasting area. Some regions put a decent amount of effort into them, some didn't. Most however had iconic music, now fondly remembered by presentation enthusiasts.
Here's a very simple startup from LWT with the music mentioned. This, from 1982:
5 years later things had got a bit more polished and a bit less formal down South. This sequence is well worth watching from beginning to end. TVam ends with the egg cups copyright slide, then a truly nauseating promo for themselves (You're With Friends). The glitch indicates the reconfiguring of the ITV network by BT so that regional companies are fed to the transmitters rather than TVam. TVS were the contractor for ITV in the south from 1982 until 1991. Their startup by this time is one of the best regional montages in my opinion and not too long. A trail for The Time The Place, a networked discussion programme from different ITV regions each day is followed by a Tyne Tees ident into Chain Letters, a game show made at Newcastle.
This is less than thirty years ago, but you'd be hard pressed to recognise it as being ITV.
Here's a very simple startup from LWT with the music mentioned. This, from 1982:
5 years later things had got a bit more polished and a bit less formal down South. This sequence is well worth watching from beginning to end. TVam ends with the egg cups copyright slide, then a truly nauseating promo for themselves (You're With Friends). The glitch indicates the reconfiguring of the ITV network by BT so that regional companies are fed to the transmitters rather than TVam. TVS were the contractor for ITV in the south from 1982 until 1991. Their startup by this time is one of the best regional montages in my opinion and not too long. A trail for The Time The Place, a networked discussion programme from different ITV regions each day is followed by a Tyne Tees ident into Chain Letters, a game show made at Newcastle.
This is less than thirty years ago, but you'd be hard pressed to recognise it as being ITV.