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Standby381 posts since 11 Jan 2006
Much of Comic Relief/CiN's money raised is via corporate sponsorship rather than viewer donations.

The concept of Text Santa is far better as a charity platform; the money goes straight to the charities, without the ridiculous admin costs that Children In Need has.


Sorry but that's not true on both counts, 80% of C.I.N on the night total is from on the night donations and amounts the public raised. Only Corporate stuff announced on the night is from CIN partners. Both CIN and Relief double their totals of course in the months after unlike TS.Children in need has no admin costs and what it does have is offset from interest unlike the Text Santa charities!

Anyway neither explains the massive 20% year on year drop in donations for text santa. I imagine there are some unhappy heads at ITV tonight. As I pointed out above Radio 2 raised that alone for Children in Need this year.
Something clearly isn't working! Sad

Is bitching about a charity event really necessary?
Andrew13,578 posts since 27 Mar 2001
Yorkshire Look North (Yorkshire)
Exactly, the vast majority of Children in Need money will come from Non Uniform Days at school, Cake Sales at work and people rattling tins and doing a sponsored exercise bike ride in the supermarket. I doubt a great deal is people ringing in with a fresh donation on the night, no more than a third at the most.
bilky asko5,459 posts since 9 Sep 2006
Tyne Tees Look North (North East)

Anyway neither explains the massive 20% year on year drop for text santa. As I pointed out above Radio 2 raised that alone for Children in Need this year.
Something clearly isn't working!


Year on year drop? NO....................

2011 £4,200,000
2012 £5,500,000
2013 £4,187,686

I don't believe the first two figures are on the night totals - according to last year's thread, the 2012 total was "just over £5m".

Also, according to last year's thread, I actually watched the first hour or so of last year's show before being summoned out for a drink. This is the first year I've watched out of choice rather than it just being on.
Last edited by bilky asko on 21 December 2013 2:41am
Whataday9,923 posts since 13 Sep 2001
HTV Wales Wales Today

Anyway neither explains the massive 20% year on year drop for text santa. As I pointed out above Radio 2 raised that alone for Children in Need this year.
Something clearly isn't working!


Year on year drop? NO....................

2011 £4,200,000
2012 £5,500,000
2013 £4,187,686

I don't believe the first two figures are on the night totals - according to last year's thread, the 2012 total was "just over £5m".

Also, according to last year's thread, I actually watched the first hour or so of last year's show before being summoned out for a drink. This is the first year I've watched out of choice rather than it just being on.


Well in 2011 they didn't have any totals, and the amount raised was announced on This Morning on the following Monday.
bilky asko5,459 posts since 9 Sep 2006
Tyne Tees Look North (North East)

Anyway neither explains the massive 20% year on year drop for text santa. As I pointed out above Radio 2 raised that alone for Children in Need this year.
Something clearly isn't working!


Year on year drop? NO....................

2011 £4,200,000
2012 £5,500,000
2013 £4,187,686

I don't believe the first two figures are on the night totals - according to last year's thread, the 2012 total was "just over £5m".

Also, according to last year's thread, I actually watched the first hour or so of last year's show before being summoned out for a drink. This is the first year I've watched out of choice rather than it just being on.


Well in 2011 they didn't have any totals, and the amount raised was announced on This Morning on the following Monday.

In any case, that says to me that the "fall" is not as big as those figures would suggest.
Cando1,401 posts since 8 Mar 2012
London London
One has to question it's future given last nights donation total. Still shocked by how low it was.
Perhaps a new approach is needed with less emphasis on soaps and downmarket game shows?There will be head scratching at ITV towers.
mytvideas8 posts since 23 Sep 2013
Nah I don't think we need to be questioning the future of the show at all.......Yeah the donations total was lower than last year but remember the show still raised millions for charity and in my opinion text santa was highly entertaining.
David
One has to question it's future given last nights donation total.

Why? Most programmes don't raise any money for charity but they are still recommissioned. This programme doesn't have different aims to any other programme on ITV[1]. It is there to attract advertisers. Like other programmes, it will be the viewing figures that Text Santa is judged on.


Still shocked by how low it was.
Perhaps a new approach is needed with less emphasis on soaps and downmarket game shows?There will be head scratching at ITV towers.


ITV[1] are all about soaps and [downmarket] game shows. What do you suggest they do next year? A News at Ten Text Santa Special?
gottago2,808 posts since 26 Aug 2004
London London
It does seem a shame that they spent so much time promoting it and have a massive show dedicated to it and in the end each of the six charities will take home less than one million each. I can imagine ITV's various celebrity specials probably raised about the same amount over the course of the year without ITV having invest half as much money.

Still some less well known charities got some big exposure last night which will hopefully translate into more donations for them.
Ebeneezer Scrooge102 posts since 26 Nov 2003
I find it quite bizarre that so many people are talking about how poorly this event did, mostly because of comparisons with Children in Need.

Children in Need is a totally different concept, centering on public involvement and fundraising for a common cause. Itv really haven't pushed any public involvement because it's not what they are trying to do - if it was, they'd have allocated time in the show to report on what was going on around the country.

Text Santa is a show to encourage people to give over the night and it was very successful in doing that. As has been mentioned in this thread, itv went beyond Children in Need in terms of production to create an extravaganza that encouraged people to donate over £4million in four hours.
That's £4million that leading up to Christmas would have been idling in people's current accounts or wasted on Christmas indulgence, only encouraged by some entertainment on tv - no sitting in baths of beans or growing/shaving beards.

A success? Totally!
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Whataday9,923 posts since 13 Sep 2001
HTV Wales Wales Today
One has to question it's future given last nights donation total. Still shocked by how low it was.
Perhaps a new approach is needed with less emphasis on soaps and downmarket game shows?There will be head scratching at ITV towers.


I don't think there will be any head scratching at ITV Towers. The point of Text Santa is to make an entertaining show that gives several charities a lot of exposure that they wouldn't normally get at this time of year, whilst also getting viewers involved by raising money.

Children In Need gets about 10 million viewers and has about £8 million in viewer donations over a six hour period. Text Santa got 5 million viewers and had about £3.5 million (taking out corporate support) over a three hour period.

The VTs were not too harrowing, what with it being the season to be jolly, and the hosts were not too pushy in terms of getting donations, there was more in the way of promotion for the individual charities and what they do.

Plus it was the highest rating programme in its slot on what is generally a low rating night (due to Christmas parties) and #textsanta was the top trending topic all night.

Christmas is a very difficult time to run a telethon, and I think ITV have got it right. It's more like a live entertainment show with an option to text to donate, rather than a hard-sell telethon.
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