One has to question it's future given last nights donation total. Still shocked by how low it was.
Perhaps a new approach is needed with less emphasis on soaps and downmarket game shows?There will be head scratching at ITV towers.
I don't think there will be any head scratching at ITV Towers. The point of Text Santa is to make an entertaining show that gives several charities a lot of exposure that they wouldn't normally get at this time of year, whilst also getting viewers involved by raising money.
Children In Need gets about 10 million viewers and has about £8 million in viewer donations over a six hour period. Text Santa got 5 million viewers and had about £3.5 million (taking out corporate support) over a three hour period.
were not too harrowing, what with it being the season to be jolly, and the hosts were not too pushy in terms of getting donations, there was more in the way of promotion for the individual charities and what they do.
Plus it was the highest rating programme in its slot on what is generally a low rating night (due to Christmas parties) and #textsanta was the top trending topic all night.
Christmas is a very difficult time to run a telethon, and I think ITV have got it right. It's more like a live entertainment show with an option to text to donate, rather than a hard-sell telethon.