Much of Comic Relief/CiN's money raised is via corporate sponsorship rather than viewer donations.
The concept of Text Santa is far better as a charity platform; the money goes straight to the charities, without the ridiculous admin costs that Children In Need has.
Sorry but that's not true on both counts, 80% of C.I.N on the night total is from on the night donations and amounts the public raised. Children in need has no admin costs and what it does have is offset from interest unlike the Text Santa charities!
Anyway that doesn't explain the massive 20% year on year drop for text santa. As I pointed out above Radio 2 raised that alone for Children in Need this year.
Straight forward 'on the night' donations (which is what Text Santa is all about) make up nowhere near 80% of the amount raised on a Children In Need/Comic Relief night.
"Children in Need has no admin costs and what it does have is offset from interest".... it either has admin costs or it doesn't? It does, and many feel these are excessive, irrelevant of whether covered by interest, considering they just issue grants to other charities which also have their own admin costs. Text Santa manages to do that with NO costs of its own.
And it's not a 'massive' 20% drop when you're only talking about 4 or 5 million. Text Santa will probably always float around the 4/5 million mark each year. It's so close to Christmas, it's never going to attract the big money the BBC charities do..
Ultimately, it was an entertaining show, really well thought out, and managed to raise some money for charity in a straight-forward manner. It's a brilliant thing for a commercial network to put together in the way ITV has.