I would almost have expected this to be more suited for ITV on Saturdays at 7:30pm or something similar.
I don't think it should be forgotten that Supermarket Sweep is actually utterly crap and the last run got pulled on ITV with a few weeks episodes only getting an airing on Challenge.
Suspect this will play out at 6pm or 7pm on ITV2 and pretty much be forgotten about after one run.
I preferred the internet when it had a sense of humour.
natwel27 and Whataday gave kudos