KU
I see, maybe these local channels choose to have the same amount of ads as "normal" channels, however, they appear to be technically allowed to have more than 12 minutes (at least I think):
https://www.ofcom.org.uk/__data/assets/pdf_file/0014/32162/costa-april-2016.pdf
"2. Time devoted to television advertising and teleshopping spots on any channel in
any clock hour must not exceed 12 minutes."
"Rules 2 to 5 do not apply to:
• advertising by the broadcaster in connection with its own programmes and
ancillary products directly derived from those programmes;
• local digital television programme services (“L-DTPS”) not receivable outside
the UK (e.g. a DTT service not receivable outside the UK, or an encrypted
satellite service); and
• teleshopping windows (see Rules 6 and 7)."
https://www.ofcom.org.uk/__data/assets/pdf_file/0014/32162/costa-april-2016.pdf
"2. Time devoted to television advertising and teleshopping spots on any channel in
any clock hour must not exceed 12 minutes."
"Rules 2 to 5 do not apply to:
• advertising by the broadcaster in connection with its own programmes and
ancillary products directly derived from those programmes;
• local digital television programme services (“L-DTPS”) not receivable outside
the UK (e.g. a DTT service not receivable outside the UK, or an encrypted
satellite service); and
• teleshopping windows (see Rules 6 and 7)."
