An investor presentation from STV gives an indication of the audience figures for STV2:
I still think given the prominent position on the EPG
and relatively small marginal cost, they have given up on STV2 too easily. If STV wants to increase original production, then they can easily repeat them on STV2.
There not even getting 10'000 for Taggart at 9pm, Yet the company makes 1/2 million a year on reruns from other broadcasters... local news is even worse with 4'000 and Live at 5 with 2'000, im sure but if the figures are true there no way in HELL STV2 should be kept open....
Is the next post dreaded?