STV Nightshift

Have watched this a couple of times.

Just wondering why they have different presenters for it across the different STV regions? Seems odd when the same SMS number and other contact methods are used in every region, they don't give a keyword to use before your text message, so the only way of filtering the texts to the different presenters is if the person texting uses the name of the presenter but I don't think this is enforced by the presenter?

Seems little point in employing the others if they pick up all the messages across the STV network.

Every time I flick over, I always here the presenter saying: "Start your message with 'Hi Laura'..." I does seem odd that they use four different presenters, though.

I guess they have 4 different presenters to provide a more localised programme. Odd time to be so localised though

Yes - I would have thought it was a waste of money (unless they fulfil some regional commitment).

Unless by having 4 different presenters they also get 4 times as many texts?

It probably doesn't cost that much to have 4 different presenters than it does having 1 for the whole of Scotland. They won't be paying the presenters much and it'll all be coming from the same technical facilities, presumably in Glasgow, and heavily automated