Great find. I have always said there was an ident in 1997. It was only on screen for a couple of days. It's a shame this doesn't show the full ident but I remember the tune was exactly the same as the first few notes of the BBC1 Christmas promo in 1992.
There was no Christmas ident on STV in 1996 or 1998.
Can you remember anything else about the ident? was there a woman in it?
So the hunt goes on then for the full ident? alongside the 1989 xmas ident ( the full version of 1990 and 1995) with music is around. If it's the same as bbc 1 promo, I wonder if it was a library track.
Yes imagine the BBC1 Christmas promo from 1992 up to the point of the Christmas pudding jumping down the chimney. That was the exact tune used in the ident. It was only 4-5 seconds long.
I would be lying if I remembered it exactly but it did strike me at the time as being a little bit (albeit briefer) similar visually to the ITV generic ident in 1989.