SC
It does happen. Not sure if it's happened much recently, but there was a period where it was quite common for there to be no advert break immediately before News at Ten.
Yes, I remember that. But I meant omitting an ad break that was scheduled is almost unheard of (because the advertisers would have paid for the spot). It happens during breaking news specials and other unscheduled sensitive content such as tributes but for sports over-runs they would normally include the break somewhere.
If the post-Cheltenham break was shown during the programme itself that would explain things. But it wouldn’t explain why ITV needed to run an ad break and STV didn’t. They were following a common schedule.
However, omitting an ad break is almost unheard of
It does happen. Not sure if it's happened much recently, but there was a period where it was quite common for there to be no advert break immediately before News at Ten.
Yes, I remember that. But I meant omitting an ad break that was scheduled is almost unheard of (because the advertisers would have paid for the spot). It happens during breaking news specials and other unscheduled sensitive content such as tributes but for sports over-runs they would normally include the break somewhere.
If the post-Cheltenham break was shown during the programme itself that would explain things. But it wouldn’t explain why ITV needed to run an ad break and STV didn’t. They were following a common schedule.