STV - 23 March revamp

I don't see the sense in replacing the quality stuff like Lewis though. They mention in that article a series being filmed in high definition - have STV got a HD channel?

Awww - it's nice to see that Microsoft Paint is app of choice for today's graphic designers.

well we had ITV idents from Bruce Dunlop that were a rip of Windows XP squares. Now we have the iPlayer > cross bred with a box of asda highland shortbread.

how many cliche can one ident hold?

And how appealing to the audience will a bunch of sweaty club sluts be? Really - this is 2009. urgh.

Compared to what's on screen now the idents are an improvement but the logo is a poor evolution. Perhaps the S should have been placed inside the triangle too.

Is the blue triangle meant to respresent part of the St Andrew Cross?

If not then its ugly. What was ever wrong in just updating the 1980's/1990's thistle?

The triangle does slightly remind me of the thistle logo … or the Anglia stylised 'A'.

Oh I get it now! That's actually quite clever! Kind of like the hidden arrow in the FedEx logo!

The logo to me does look pretty poor but I like the flip book effect (always thought the Muller Corner advert style would work well as an ident). Not sure about the clubbing one (about a good as BBC One's 'Festival'!) but the other one shows off some nice scenery.

It may not be ideal, but I'm quite pleased that they didn't just stick with a cliche/stereotype of Scotland as a beautiful rural country where not much happens.

Its good to see that STV are keeping things independent. But I have read that each programme ie North Tonight and Scotland Today are remaining as two programmes and keeping the opt outs for each programme. Also new sets and graphics. For the Opt Outs, they will be using two cameras now instead of just the one.

Could they sell the series to a channel that does broadcast in HD?

I suspect a geometric design based on a part of the national flag is seen as more modern and less stereotypical than the national flower...