STV - 23 March revamp

http://www.guardian.co.uk/media/2009/mar/18/stv-group-itv

"[STV] today unveiled a new blue logo and a series of six fresh idents featuring people and places from across the country that will launch on-screen and across its website from Monday.

As part of the changes, it will also rename its evening news programmes from Scotland Today and North Tonight to STV News at Six and will introduce new sets and graphics."

Logo looks like it was done in five minutes in a fresh install of Photoshop.

That blue is the default colour.

My first impressions of the logo was that (as someone else said) a five minute photoshop job; I see they've still kept the 'S' so I'll reserve judgment when I see them onscreen.

Yep, not a fan of the new logo, but the idents:
Dance
Viewpoint

There's quite an RTÉ ONE feel to that ident.

They don't look bad, I'm sure they could have come up with far worse, good to see they've kept the British Steel 'S' and put TV next to it this time, it doesn't look that right on it's own.

I love the new logo. I'm so glad they've added something to that annoying S - never been a fan of it on it's own. The 'stv.tv' text always looked pretty squashed in to me.

The idents look quite nice too actually. The Viewpoint one is visually beautiful, some really nice shots in it. The music reminds me of a Scottish tourism ad but that's no bad thing really.

I'd be interested to see the graphics too because the background at the end of the ident looks nice. And let's hope they fix the ECP which covers part of the credits on some ITV shows.

They are much better, the logo looks nicer too.

Much nicer logo IMO, in print at least. Not so sure about it on screen though - the idents could be better, but I do like how they end with a graphical ident rather than just slapping the logo over the live action.

Alarm bells begin to ring with the STV News at Six - will make it easier for them to merge the sub-regions in the future.

Not fussed on the logo on its own but the idents look really good.

As for those programmes; can they not produce programming with a Scottish accent rather than just have endless programmes celebrating Scotland's Scottishness?!

I really don't like the new logo, but the idents look pretty good.

Grampian is definately dead now then (if it wasn't before) with the programmes given the same name.

I like the new logo. reminds me of the old 'bbc tv' logo from way back when (before I was even born).

i still thought of the 's' as new, but goodness, it's been three years!

i think STV have seen sense, realising there's a good demand for regionalism in the UK. I suppose it also taps into scottish nationalism.

good luck smg!

Why can't ITV get awesome branding like STV?